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营销管理系“营销博思堂”第19季学术分享活动日程

发布者:朱汉彬发布时间:2026-04-01浏览次数:127

   时间:周四 16:00   地点:文瀚楼北603

日期分享人点评老师分享文献
2026.03.12梁一洺(硕士)项典典Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products
2026.03.26刘晓露(硕士)张婷The Color of Status: Color Saturation, Brand Heritage, and Perceived Status of Luxury
2026.04.09石佳(硕士)马瑞婧Disrespectful Promotions: The Negative Impact of Price Promotions on Products Symbolically Linked to Stigmatized Identities
2026.04.23童斯颖(硕士)王璐Concealing Prices: How Delayed Price Disclosure Influences Consumer Purchase Decisions
2026.05.07王甍宇(硕士)曹霞Less is more (natural): The effect of ingredient quantity framing on consumer preferences and naturalness perceptions
2026.05.21伍家佳(硕士)郑宇How Does Rating Specific Features of an Experience Alter Consumers’ Overall Evaluations of That Experience?
2026.06.04徐子涵(硕士)郭麦菊Why (and When) Are Uncertain Price Promotions More Effective Than Equivalent Sure Discounts?
2026.06.18于安荷(硕士)段珅The effect of the magnitude and direction of institutional distance on the choice of international entry modes
2026.07.02张文静(硕士)
刘雨华It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others’ Involvement in Product Decisions Across the Customer Journey
2026.07.16赵鹏(硕士)刘新燕Privileged and Picky: How a Sense of Disadvantage or Advantage Influences Consumer Pickiness Through Psychological Entitlement