WANG Juanjuan
Associate Professor
E-mail: 56489860@qq.com
EDUCATION
Zhongnan University of Economics and Law Ph.D 2009 Wuhan, China
Wuhan University Master 2006 Wuhan, China
Wuhan University Bachelor 2004 Wuhan, China
WORK EXPERIENCE
Zhongnan University of Economics and Law Faculty 2009 -Wuhan, China
TEACHING (September, 2024 -August, 2025)
MBA/EMBA Program
• Strategic Management
Specialty Master's Program
• Chinese and Foreign Assets Appraisal Standards
Bachelor's Program
• Comprehensive Experiment of Business Administration
• Strategic Management (Bilingual)
Research Master's Program
• Enterprise System and Corporate Governance
SELECTED INTELLECTUAL CONTRIBUTIONS (September, 2019 -August, 2025)
ACADEMIC CONTRIBUTIONS
JOURNAL ARTICLES
1. Current Situation and Influencing Factors of Third-Party Institutions Participating Government Budget Performance Evaluation ——Based on a Questionnaire Survey, Appraisal Journal of China, 2022, (2): 66-83
2. Can Institutional Joint Ownership Promote Enterprise Innovation ——From the Perspective of Finance Constrains, Luojia Management Review, 2022, (4): 34-55
3. Joint Detection of Community and Structural Hole Spanner of Networks in Hyperbolic Space, Entropy, 2022, 24(7): 1-19
4. Analysis and Evaluation Framework of Factors Influencing the Value of NFT Digital Collections -- Based on FM algorithm, Appraisal Journal of China, 2022, (7): 18-28
5. Will Alibaba’s Additional Financial Service Contribute to Sellers’Satisfaction and Loyalty During the Pandemic? Evidence from Taobao Sellers, Asia Pacific Business Review, 2022, 29(2): 417-438
6. Protection of Overseas Intellectual Property Rights in the Internationalization of Enterprise Innovation in the Context of, Enterprise Economy, 2023, (5): 18-29
7. Designing Mobile Operator’s Tariff Package Pricing Scheme Based on User’s Internet Behavior, Computer Communications, 2023, 211: 93-103
8. Data Asset Evaluation Method of Internet Information Service Platforms: Based on the Perspective of Profit Model Differences, Science and Technology Management Research, 2023, (22): 83-94
9. An Ensemble Model for Stock Index Prediction Based on Media Attention and Emotional Causal Inference, International Journal of Forecasting, 2024
10. Analysis of the Impact of Economic Policy Uncertainty on Corporate Water Information Disclosure, Statistics and Decision, 2025
RESEARCH AWARDS
1. Second Prize of the 2025 Hubei Provincial Excellent Survey and Research Report on Intellectual Property and Excellent Soft Subject Research Achievements: Research on the Reform Plan for the Division of Fiscal Powers and Expenditure Responsibilities in the Field of Intellectual Property in Hubei Province, Second Prize in Scientific Research for Municipal Governments and Related Bureaux, 2025
RESEARCH PROJECTS
1. Research on High-Quality Development Evaluation and Dynamic Certification System of Intellectual Property Service Organizations, Other Project by Ministries of the People's Republic of China, 2020-2021
2. Study on Overseas Layout and Protection Mechanism of the Belt and Road RCEP Intellectual Property Rights, Other Project, 2022-2022
TEACHING CONTRIBUTIONS
CASE STUDIES
1. Value Evaluation of Internet Enterprises——Taking Baidu As An Example：Second Prize of the First, Other Cases, National Award, 2019/11/01
2. Pathfinder of the Digital Economy: FiberHome's Digital Empowerment for Enterprises' High-Quality Development, Small-Sized Cases (China Case Sharing Center), National Award, 2023/09/01
3. New-Quality Driving Force in the Hotel and Tourism Industry: Yeste's Path to Digitalization, Small-Sized Cases (China Case Sharing Center), National Award, 2025/02/17
TEACHING MATERIALS
1. Strategy Management, Tsinghua University Press, 2023
TEACHING PROJECTS
1. Strategic Management, Teaching Reform Research Project by Zhongnan University of Economics and Law, 2021-2022
2. Research on the Innovative Mode of Cultivating Master’s Degree of New Liberal Arts Majors Based on CIPP, Teaching Reform Research Project by Zhongnan University of Economics and Law, 2021-2022
3. Research on the Construction of the "5J" Model for the Model Team of Industry-University Integration in Asset Evaluation under the Background of "Collaborative Education", Graduate Innovation Education Project by Zhongnan University of Economics and Law, 2022-2024
SOCIAL SERVICE CONTRIBUTIONS
INDUSTRY PROJECTS
1. A Study on the Life Cycle Food Consumption Patterns of Urban Residents’ Households, Industry Project,Wuhan university, 2021-2022
2. Research on the Working Mechanism of Overseas Layout Protection of RECP Intellectual Property along the the Belt and Road, Provincial Level Teaching Team,Hubei Provincial Intellectual Property Bureau, 2022-2023