WEN Hao
Professor
E-mail: wenhao@zuel.edu.cn
EDUCATION
University of Illinois Visiting Scholar 2015 Urbana-Champagne, United States
Zhongnan University of Economics and Law Ph.D 2008 Wuhan, China
Zhongnan University of Economics and Law Master 2003 Wuhan, China
Hubei University Bachelor 1999 Wuhan, China
WORK EXPERIENCE
Institute of Industrial Economics of CASS Researcher 2010 - 2014 Beijing, China
Zhongnan University of Economics and Law Faculty 2005 -Wuhan, China
TEACHING(September, 2024 - August, 2025)
MBA/EMBA Program
•ESG and Sustainable Development (EMBA)
•New Economy, New Technology, New Management Frontiers
•Innovation Management
Research Master's Program
•Academic Dissertation Writing and Empirical Research Methods
Specialty Master's Program
•Dissertation Writing (Asset Appraisal)
•Research on Intangible Assets Appraisal
•Asset Appraisal Theory and Method (Bilingual)
Bachelor's Program
•Strategic Management
SELECTED INTELLECTUAL CONTRIBUTIONS (September, 2019 - August, 2025)
ACADEMIC CONTRIBUTIONS
JOURNAL ARTICLES
1. Current Situation and Influencing Factors of Third-Party Institutions Participating Government Budget Performance Evaluation ——Based on a Questionnaire Survey, Appraisal Journal of China, 2022, (2): 66-83
2. Can Institutional Joint Ownership Promote Enterprise Innovation ——From the Perspective of Finance Constrains, Luojia Management Review, 2022, (4): 34-55
3. Research on the Modification of Patent Pledge Evaluation System Based on Quality Evaluation Model, Science and Technology Management Research, 2022, (21): 168-175
4. How Self-leadership Promotes Job Crafting: Based on the Perspective of Self-determination Theory, Frontiers in Psychology, 2023
5. Definition of Asset Appraisal Disciplines’ Attribute and Suggestions on It’s Development, Appraisal Journal of China, 2023, (6): 62-67
6. Designing Mobile Operator’s Tariff Package Pricing Scheme Based on User’s Internet Behavior, Computer Communications, 2023, 211: 93-103
7. How do Time-honored Brands Create New Value? —— Analysis and Interpretation of Intangible Asset Value Evaluation Based on Ma Yinglong, Appraisal Journal of China, 2024, (4): 61-71
8. The Impact of Executive Team Heterogeneity on Corporate ESG Performance, Chinese Journal of Management, 2025
9. How and When Telecommuting Enhances Employee Growth: A Socially Embedded Model of Thriving at Work, INTERNET RESEARCH, 2025
MONOGRAPHS
1. Annual Research Report on Intangible Assets of Listed Companies on China's ChiNext Market (2019-2020）, Jilin University Press, 2021
2. Annual Research Report on Intangible Assets of Listed Companies on China's ChiNext Market (2020-2021), Jilin University Press, 2022
3. Research on the Improvement Paths and Case Studies of China's Intellectual Property Valuation System, Wuhan University Press, 2024
4. Annual Research Report on Intangible Assets of Listed Companies on China's ChiNext Market (2023-2024), Electronic Industry Press, 2025
RESEARCH AWARDS
1. Excellence Award in the 2019 National Asset Appraisal Business Case Competition:Valuation of Trademarks in Intangible Assets Transaction of A Enterprise, National Awards for Excellence in Various Types of Scientific Research Achievements, 2019
2. Second Prize of the 2025 Hubei Provincial Excellent Survey and Research Report on Intellectual Property and Excellent Soft Subject Research Achievements: Research on the Reform Plan for the Division of Fiscal Powers and Expenditure Responsibilities in the Field of Intellectual Property in Hubei Province, Second Prize in Scientific Research for Municipal Governments and Related Bureaux, 2025
RESEARCH PROJECTS
1. 2020 Youth Research Program Agreement for the Asset Appraisal Industry, Other Project, 2020-2020
2. Research on the Performance Evaluation Working Mechanism under the Background of Comprehensive Budget Management, Other Project by Ministries of the People's Republic of China, 2020-2020
3. Research on Optimization of Data Asset Value Evaluation Model——Taking E-commerce Companies as an Example, Other Project by Ministries of the People's Republic of China, 2020-2021
4. Research on High-Quality Development Evaluation and Dynamic Certification System of Intellectual Property Service Organizations, Other Project by Ministries of the People's Republic of China, 2020-2021
5. Research on Performance Evaluation Working Mechanism under the Background of Comprehensive Budget Performance Management, Other Project by Ministries of the People's Republic of China, 2020
6. Research on the Reform Plan for the Division of Fiscal Powers and Expenditure Responsibilities in the Field of Intellectual Property in Hubei Province, Other Scientific Research Project by Department of Hubei Province, 2024-2026
TEACHING CONTRIBUTIONS
CASE STUDIES
1. Chasing "Cloud" and Striving for "Data", Breaking Through for the Future: The Development and Challenges of Landing Company Empowered by AI, Top 100 Excellent Cases , Provincial Award, 2024/09/09
TEACHING AWARDS
1. First Prize for Teaching Achievement of 2020 ZUEL, First Prize for Teaching Achievement Award of University-level, 2020
2. First Prize for Teaching Achievement Award of ZUEL: Case Development, Case Study and Case Teaching in the Trinity of MBA Case Construction Model Innovation, First Prize for Teaching Achievement Award of University-level, 2020
TEACHING PROJECTS
1. MBA Teaching Case Textbook Construction, Teaching Reform Research Project by Zhongnan University of Economics and Law, 2020-2021
2. Research on the Innovative Mode of Cultivating Master’s Degree of New Liberal Arts Majors Based on CIPP, Teaching Reform Research Project by Zhongnan University of Economics and Law, 2021-2022
3. MBA Nurturing-Students MODEL Team Building Through Combination of Corporations and Colleges, Graduate Innovation Education Project by Zhongnan University of Economics and Law, 2020-2022
4. Selected Cases of MBA Teaching at Zhongnan University of Economics and Law, Graduate Innovation Education Project by Zhongnan University of Economics and Law, 2020-2022
5. Construction of Core Curriculum System, Graduate Innovation Education Project by Zhongnan University of Economics and Law, 2021-2023
6. Research on the Construction of the "5J" Model for the Model Team of Industry-University Integration in Asset Evaluation under the Background of "Collaborative Education", Graduate Innovation Education Project by Zhongnan University of Economics and Law, 2022-2024
SOCIAL SERVICE CONTRIBUTIONS
INDUSTRY PROJECTS
1. 2021 Agreement for the Asset Appraisal Industry Research Program of the Hubei Asset Appraisal Association, Industry Project,Hubei provincial Appraisal Society, 2021-2022
2. China Asset Appraisal Association Research Project Agreement, Industry Project,China Appraisal Society, 2021-2022
3. Research on the Working Mechanism of Overseas Layout Protection of RECP Intellectual Property along the the Belt and Road, Provincial Level Teaching Team,Hubei Provincial Intellectual Property Bureau, 2022-2023
COMPANY/GOVERNMENT POSITIONS
1. Hubei Agricultural Planning and Design Research Institute Co., Ltd., Independent Director, 2019-2029
ACADEMIC/INDUSTRY ORGANIZATION POSITIONS
1. Hubei Provincial Society of Industrial Economics, Managing Director, 2021-2025
2. Hubei Provincial Rural Planning Research Association, Vice Director General, 2022-2026
3. Wuhan Intellectual Property Services Industry Association, Vice Director General, 2024-2029
4. Hubei Provincial Society of Compliance Development, Vice Director General, 2024-2029
PROFESSIONAL QUALIFICATION CERTIFICATES
1. International Certified Business Valuator (ICBV), 2010-