MA Shouyu
Associate Professor
E-mail: stephanema@126.com
EDUCATION
Ecole Centrale Paris Ph.D 2016 Paris, France
Beihang University Master 2013 Beijing, China
Beihang University Bachelor 2010 Beijing, China
WORK EXPERIENCE
Zhongnan University of Economics and Law Faculty 2016 -Wuhan, China
TEACHING(September, 2024 - August, 2025)
Bachelor's Program
•Management
•Platform Operation and Business Model
SELECTED INTELLECTUAL CONTRIBUTIONS(September, 2019 - August, 2025)
ACADEMIC CONTRIBUTIONS
JOURNAL ARTICLES
1. Optimal Pricing and Ordering Decisions for a Retailer Using Multiple Discounts, European Journal of Operational Research, 2022, (3): 1177-1192
2. Order Decision and Supply Chain Coordination Considering Demand Uncertainty and Return Heterogeneity under the BOPS Mode, Chinese Journal of Management Science, 2023
RESEARCH PROJECTS
1. Analysis on New Extensions of the Newsboy Problem, Scientific Research Project by Zhongnan University of Economics and Law, 2017-2020
2. Research on Information-Driven Inventory Management in E-Commerce Environment, Scientific Research Project by Zhongnan University of Economics and Law, 2020-2020
3. A Study of Robust Dual-Channel Operational Decision Making Under Corporate Social Responsibility (Csr), Scientific Research Project by Zhongnan University of Economics and Law, 2023-2024
4. Research on The Ecological Evolution and Collaborative Governance of Value Co-Creation in The Whole Supply Chain Process of Agricultural E-Commerce Platforms, Project by National Social Science Foundation of China, 2021-2025
5. A Study of Supply Chain Contracts Considering Heterogeneity in Corporate Green Responsibility, The Research Fund for Young Scholars by National Science Foundation of China, 2023-2026
TEACHING CONTRIBUTIONS
CASE STUDIES
1. Leveraging “Digital–Physical Integration” to Advance Rural Revitalization: The Development Path of Hema Village, Small-Sized Cases (China Case Sharing Center), National Award, 2024/05/18
TEACHING PROJECTS
1. Interdisciplinary Innovation Education: Research on the Reform of Social Innovation and Entrepreneurship Courses in the Era of Carbon Peaking and Carbon Neutrality, Teaching Reform Research Project by Zhongnan University of Economics and Law, 2024-2026
SOCIAL SERVICE CONTRIBUTIONS
INDUSTRY PROJECTS
1. E-commerce Platform Participates in the Research of Fresh Agricultural Products Supply Chain Coordination and Platform Governance of CSA, Humanities and Social Science Research Project by Ministry of Education of the People's Republic of China,Ministry of Education, 2022-2024