YUAN Chunping
Associate Professor
E-mail: ycpdouble@163.com
SUMMARY
DISCIPLINE
· Marketing
COURSES TAUGHT
· Consumer Behavior
· Market Research
EDUCATION
· Zhongnan University of Economics and Law, Ph.D, 2009, Wuhan, China
· Zhongnan University of Economics and Law, Master, 1999, Wuhan, China
· Nanchang University, Bachelor, 1993, Nanchang, China
PROFESSIONAL EXPERIENCE
· Zhongnan University of Economics and Law, Faculty, 2005.09-, Wuhan, China
· TCL Group, Marketing Promotion Manager, 2001-2005, Huizhou, China
TEACHING(2021-2022)
Bachelor's Program
· Market Research, 2021-2022
· Consumer Behavior, 2021-2022
SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)
JOURNAL ARTICLES
· Research on Customer Equity Value, China Market, 2021, (13): 30-32 (D,1/1)
TEACHING AWARDS RECEIVED
· National first-class undergraduate program: Marketing, National Level, 2020 (A1,3/3)
· National-level MOOCS: People learn a little marketing, Other, 2019 (E,2/3)
INDUSTRY/RESEARCH PROJECTS
· Research on the influence mechanism and governance of brand antagonism loyalty behavior in the context of social media, Project by National Social Science Foundation of China, Research Project, 2021-2023
RESEARCH REPORT
· Management Diagnosis Analysis Consulting Project of Zhejiang Meizhiyuan Cosmetics Co., Ltd, Zhejiang Meizhiyuan Cosmetics Co., Ltd, Enterprise Level, 2020-09-01 (1/1)
· Xinda Color Printing - Nazhijie Management Consulting Project, Xinda Color Printing, Enterprise Level, 2020-09-01 (1/1)
INDUSTRY SERVICE
· Consultant of Shandong Zhiliang Education Technology Co., Ltd, Other, 2020-2024 (1/1)
PRACTICE
· The Marketing Planning Challenge of Hubei University Students in 2019 ,Second Prize, Excellent Instructor
· The Marketing Planning Challenge of Hubei University Students in 2021 ,Third Prize, Excellent Instructor