SUN Hongqing
Associate Professor
E-mail: dr.sun@vip.163.com
EDUCATION
Berlin University of Technology Ph.D 2009 Berlin, Germany
Zhongnan University of Economics and Law Master 2003 Wuhan, China
Zhongnan University of Economics and Law Bachelor 2000 Wuhan, China
WORK EXPERIENCE
University of Illinois at Urbana-Champaign Post-Doctor Fellow 2013 - 2015 USA
Zhongnan University of Ecomonics and Law Director of New Media Marketing Research Center 2003 - China
TEACHING(September, 2024 - August, 2025)
MBA/EMBA Program
•Marketing Management
Research Master's Program
•New Media Marketing and Operation
•Digital Economy and Business Model Innovation
Bachelor's Program
•Marketing
•Brand Management (Bilingual)
SELECTED INTELLECTUAL CONTRIBUTIONS(September, 2019 - August, 2025)
ACADEMIC CONTRIBUTIONS
RESEARCH PROJECTS
1. Research on the Current Situation, Problems and Countermeasures of Social Co-governance in the Field of Market Supervision in Hubei Province, Key Project by Hubei Provincial Social Science Foundation, 2019-2019
2. Research on The Construction of Yunmu Zhinong Branding System of Tongcheng County in the Context of Rural Revitalization Supported By Universities and Colleges, Scientific Research Project by Zhongnan University of Economics and Law, 2022-2023
3. Research on the Influence Mechanism and Governance of Brand Antagonism Loyalty Behavior in the Context of Social Media, Project by National Social Science Foundation of China, 2021-2023
TEACHING CONTRIBUTIONS
GUIDING STUDENTS IN PRACTICAL COMPETITIONS
1. Silver Award in the Hubei Provincial Semi-final of the 6th China International College Students' Innovation and Entrepreneurship Competition, 2020/10/12
2. Second Prize in the National Final of the China Brand Planning Competition 2020, 2020/11/01
3. First Prize in the National Final of the Brand Planning Competition of the National University Elite Challenge 2021, 2021/04/01
TEACHING PROJECTS
1. Ideological and Political Teaching Guide for Business Administration Courses, National Administry Committee on Teaching to Majors Project by Ministry of Education of the People's Republic of China, 2021-2022
2. Teaching Case: Can Suning, after Making a Resolute Strategic Cut like a Hero, Achieve Phoenix-like Nirvana?, Graduate Innovation Education Project by Zhongnan University of Economics and Law, 2023-2025
3. Research on the Knowledge-Action Integration Training Mode for New Media Marketing Talents Driven by AI, Teaching Reform Research Project by Zhongnan University of Economics and Law, 2025-2027
SOCIAL SERVICE CONTRIBUTIONS
CORPORATE TRAINING
1. Digital Strategy and Digital-Intelligent Marketing, Wantong Education, 2021-2021
2. Reconstruction of People, Goods and Field in New Media Marketing, Finance Headlines, 2021-2021
ACADEMIC/INDUSTRY ORGANIZATION POSITIONS
1. New Media Marketing Committee of China University Marketing Society, Vice Director General, 2021-2024