Ning Changhui
Professor
E-mail: ningch2008@sina.com
EDUCATION
Zhongnan University of Economics and Law Ph.D 2004 Wuhan, China
Zhongnan University of Economics and Law Master 1998 Wuhan, China
Huazhong Agricultural University Bachelor 1986 Wuhan, China
WORK EXPERIENCE
Zhongnan University of Economics and Law Faculty 1998 - Wuhan, China
TEACHING(September, 2024 - August, 2025)
Research Master's Program
•Marketing Management
SELECTED INTELLECTUAL CONTRIBUTIONS(September, 2019 - August, 2025)
ACADEMIC CONTRIBUTIONS
JOURNAL ARTICLES
1. Research on the Influence Mechanism of Communication Style Similarity on Purchase Intention in Live Streaming Marketing, Foreign Economics & Management, 2020, 42(8): 81-95
2. For "Me" or for "Us"?: A Study on the Influences of Different Types of Garbage Classification Propaganda on the Willingness of Garbage Classification Behavior, Frontiers of Science and Technology of Engineering Management, 2021, 40(2): 9-16
3. Why Does Your "Unboxing" Affect My Shopping? ——Research on the Effect and Mechanism of Product Presentation, Collected Essays on Finance and Economics, 2021, (8): 91-101
4. A Systematic Literature Review of Virtual Embodied Experience, Psychology and Marketing, 2023: 2167-2185
MONOGRAPHS
1. The Theory and Practice of Ingredient Brand Co-branding, Wuhan University Press, 2024
RESEARCH PROJECTS
1. Research on the Influence Mechanism and Governance of Brand Antagonism Loyalty Behavior in the Context of Social Media, Project by National Social Science Foundation of China, 2021-2023
SOCIAL SERVICE CONTRIBUTIONS
INDUSTRY PROJECTS
1. Marketing Research and Analysis of Bottled Water for Feilongyu Group of Guizhou, Industry Project,Feilongyu Group of Guizhou, 2020-2021