Ning Changhui
Professor
E-mail: ningch2008@sina.com
SUMMARY
DISCIPLINE
· Marketing
COURSES TAUGHT
· Marketing
· Marketing Management
· Special Topics on Marketing Research Methods
EDUCATION
· Zhongnan University of Economics and Law, Ph.D, 2004, Wuhan, China
· Zhongnan University of Economics and Law, Master, 1998, Wuhan, China
· Huazhong Agricultural University, Bachelor, 1986, Wuhan, China
PROFESSIONAL EXPERIENCE
· Zhongnan University of Economics and Law, Faculty, 1998.07- , Wuhan, China
· Hubei Academy of Agricultural sciences,Faculty,1986.07-1995.09,Wuhan,China
TEACHING(2021-2022)
Bachelor's Program
· Marketing, 2021-2022
Research Master's Program
· Marketing Management, 2021-2022
Doctoral Program
· Special Topics on Marketing Research Methods, 2021-2022
SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)
JOURNAL ARTICLES
· For“Me”or for“Us”?: A Study on the Influences of Different Types of Garbage Classification Propaganda on the Willingness of Garbage Classification Behavior, Forecasting, 2021, 40(2): 9-16 (C,2/2)
· Research on the Influence Mechanism of Communication Style Similarity on Purchase Intention in Live Streaming Marketing, Foreign Economics & Management, 2020, 42(8): 81-95 (C,2/3)
· Virtual Reality Marketing: A Review and Prospects, Foreign Economics & Management, 2019, 41(10): 17-30 (C,3/4)
· The Impact of Brand Extension on Brand Love, Journal of Dalian University of Technology(Social Sciences, 2019, 40(3): 40-48 (C,1/2)
· A Review and Prospects of Foreign Gamification Marketing Research, Foreign Economics & Management, 2017, 39(10): 72-85 (C,1/2)
INDUSTRY/RESEARCH PROJECTS
· Research on the influence mechanism and governance of brand antagonism loyalty behavior in the context of social media, Project by National Social Science Foundation of China, Research Project, 2021-2023
· Marketing Research and Analysis of Bottled Water, Industry Project, Industry Project, 2020-2021