MA Ruijing
Associate Professor
E-mail: 498529117@qq.com
SUMMARY
DISCIPLINE
· Marketing
COURSES TAUGHT
· Sales Management
· Marketing
EDUCATION
· Purdue University West Lafayette, Visiting Scholar, 2014, Indiana, USA
· Zhongnan University of Economics and Law, Ph.D, 2006, Wuhan, China
· Zhongnan University of Finance and Economics, Master, 1997, Wuhan, China
PROFESSIONAL EXPERIENCE
· Zhongnan University of Economics and Law, Faculty, 1997.07- , Wuhan, China
TEACHING(2021-2022)
Bachelor's Program
· Sales Management, 2021-2022
· Marketing, 2021-2022
SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)
JOURNAL ARTICLES
· Smile or Pity?Examine the Impact of Emoticon Valence on Customer Satisfaction and Purchase Intention, Journal of Business Research, 2021 (C,1/2)
· Words only or Words and Emoticon Together ? Effect of Apologetic form on Forgiveness Willing of Customers—Mediated Role of Empathy, Nankai Business Review, 2021 (C,1/3)
RESEARCH AWARDS RECEIVED
· The second prize of excellent thesis at the annual meeting of Hubei Provincial Marketing Association in 2021, Other, 2021 (E,1/1)
· Best Paper Award of China Marketing International Conference in 2021, Other, 2021 (E,1/1)
INDUSTRY/RESEARCH PROJECTS
· Research on the Application of Situational Teaching Method in Marketing Teaching, Teaching Reform Research Project by Zhongnan University of Economics and Law, Research Project, 2020-2022
· 2018 Zhongnan University of Economics and Law Management Case Research Center Case Development Project, Industry Project, Industry Project, 2019-2019
· Research on the Reform Mode of Innovation and Entrepreneurship Education in Colleges and Universities under the Concept of Collaborative Education-Taking Marketing as an Example, Teaching Reform Research Project by Zhongnan University of Economics and Law, Research Project, 2018-2019
· Research on the Cultivation Model of Marketing Majors Based on the Cultivation of Innovation Ability, Teaching Reform Research Project by Zhongnan University of Economics and Law, Research Project,2018-2021
· The Cultivation of Innovation Ability of College Students in Finance and Economics Under the Background of Double First-class, Other Project, Research Project, 2017-2018
INDUSTRY SERVICE
· China University Marketing Research Association, Director, 2020-2025 (1/1)
· Hubei Marketing Academy(HBMA), Managing Director, 2019-2024 (1/1)
· Hubei Marketing Academy(HBMA), Director, 2000-2021 (1/1)
· China University Marketing Research Association, Director, 1998-2021 (1/1)