LIU Xiaofeng
Professor
E-mail: Liuxiaofeng2999@163.com
SUMMARY
DISCIPLINE
· Marketing
COURSES TAUGHT
· International Marketing (English)
· International Marketing Seminars
· Marketing
· Marketing (Bilingual)
· Marketing (English)
· Marketing Research Design
EDUCATION
· Purdue University, Visiting Scholar, 2018, West Lafayette, United States
· Shanghai Jiao Tong University, Ph.D, 2007, Shanghai, China
· Hubei University, Master, 2004, Wuhan, China
· Hubei University, Bachelor, 2001, Wuhan, China
PROFESSIONAL EXPERIENCE
· City University of Hong Kong, Research Assistant, 2016.05-2017.02, Hong Kong, China
· Zhongnan University of Economics and Law, Faculty, 2007.07- , Wuhan, China
TEACHING(2021-2022)
Bachelor's Program
· Marketing (Bilingual), 2021-2022
· Marketing (English), 2021-2022
· International Marketing (English), 2021-2022
Research Master's Program
· International Marketing Seminars, 2021-2022
· Marketing Research Design, 2021-2022
· Marketing, 2021-2022
SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)
JOURNAL ARTICLES
· The Study of Product Line Design and Pricing Strategy in the KIA Crowdfunding, Journal of Industrial Engineering and Engineering Management, 2021, 35(4): (C,1/2)
· Reward-Based Crowdfunding: The Role of Information Disclosure, Decision Sciences, 2020 (C,Corresponding author2/3)
· Financing Target and Product Line Design on the Flexible and Fixed Reward Crowdfunding, Mathematical Problems in Engineering, 2020 (C,Corresponding author1/4)
· Research on Investor Behavior of Product Return Based Crowdfunding——Based on Comparative Analysis of AON and KIA, Journal of Zhongnan University of Economics and Law, 2019, (6): 31-41 (C,1/1)
· The Information Disclosure Strategy and Product Line Design and in AON Crowdfunding, Chinese Journal of Management Science, 2019, 27(7): 158-166 (C,Corresponding author1/2)
MONOGRAPH
· Study of Product Line Quality and Price Strategy under Crowdfunding Model, Wuhan University Press , 2019 (1/1)
INDUSTRY/RESEARCH PROJECTS
· Ideological and political teaching guide for business administration courses, National Administry Committee on Teaching to Majors Project by Ministry of Education of the People's Republic of China, Research Project, 2021-2022
· Research on Crowdfunding Goals and Product Line Design from the Perspective of Behavioral Finance, Scientific Research Project by Zhongnan University of Economics and Law, Research Project, 2020-12
· Target Extension and Incentive Mechanism of Industry Return-Based Crowdfunding, Project by National Social Science Foundation of China, Research Project,2018-12 Research on the Target Extension and Incentive Mechanism of Industry Rewarding Crowdfunding, Project by National Social Science Foundation of China, Research Project, 2018-