LIU Xiaofeng
Professor
E-mail: Liuxiaofeng2999@163.com
EDUCATION
Purdue University Visiting Scholar 2018 West Lafayette, United States
Shanghai Jiao Tong University Ph.D 2007 Shanghai, China
Hubei University Master 2004 Wuhan, China
Hubei University Bachelor 2001 Wuhan, China
WORK EXPERIENCE
City University of Hong Kong Research Assistant 2016 - 2017 Hong Kong, China
Zhongnan University of Economics and Law Faculty 2007 - Wuhan, China
TEACHING(September, 2024 - August, 2025)
Specialty Master's Program
•Marketing
Research Master's Program
•Marketing Data Analysis
•International Marketing Seminars
Bachelor's Program
•Management Research Methods
•International Marketing (English)
SELECTED INTELLECTUAL CONTRIBUTIONS(September, 2019 - August, 2025)
ACADEMIC CONTRIBUTIONS
JOURNAL ARTICLES
1. Research on Investor Behavior of Product Return Based Crowdfunding——Based on Comparative Analysis of AON and KIA, Journal of Zhongnan University of Economics and Law , 2019, (6): 31-41
2. Financing Target and Product Line Design on the Flexible and Fixed Reward Crowdfunding, Mathematical Problems in Engineering, 2020
3. Reward-Based Crowdfunding: The Role of Information Disclosure, Decision Sciences, 2020
4. The Study of Product Line Design and Pricing Strategy in the KIA Crowdfunding, Journal of Industrial Engineering and Engineering Management, 2021, 35(4)
5. Crowdfunding Project Design: Optimal Product Menu and Funding Target, Production and Operations Management, 2021, 30(10): 3800-3811
6. Pricing and Observational Learning in Crowdfunding: The Moderate Effect of Target, Journal of Management Sciences in China, 2022: 146-158
MONOGRAPHS
1. Study of Product Line Quality and Price Strategy under Crowdfunding Model, Wuhan University Press, 2019
2. Study on the Mutually Beneficial Cooperation Mechanism of Promoting the Coordinated Development of Tourism in Guangdong, Hong Kong and Macao, Guangdong Tourism Press, 2020
RESEARCH PROJECTS
1. Research on the Target Extension and Incentive Mechanism of Industry Rewarding Crowdfunding, Project by National Social Science Foundation of China, 2018-2021
2. Research on Crowdfunding Goals and Product Line Design from the Perspective of Behavioral Finance, Scientific Research Project by Zhongnan University of Economics and Law, 2020-2021
3. Research on Data Service Strategy and Pricing Mechanism of Intermediaries under Platform Supply Chain Model, Scientific Research Project by Zhongnan University of Economics and Law, 2024-2026
TEACHING CONTRIBUTIONS
TEACHING PROJECTS
1. Ideological and Political Teaching Guide for Business Administration Courses, National Administry Committee on Teaching to Majors Project by Ministry of Education of the People's Republic of China, 2021-2022