FAN Shuai
Associate Professor
E-mail: fanshuai_hust@126.com
SUMMARY
DISCIPLINE
· Marketing
COURSES TAUGHT
· Management Research Methods and Thesis Writing Guidance
· Marketing
· Marketing Management
· Enterprise Public Relations
EDUCATION
· Huazhong University of Science and Technology, Ph.D, 2009, Wuhan, China
· Wuhan University, Bachelor, 2004, Wuhan, China
PROFESSIONAL EXPERIENCE
· Zhongnan University of Economics and Law, Faculty, 2009.07- , Wuhan, China
TEACHING(2021-2022)
Bachelor's Program
· Enterprise Public Relations, 2021-2022
· Marketing, 2021-2022
MBA Program
· Marketing Management, 2021-2022
· Management Research Methods and Thesis Writing Guidance, 2021-2022
SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)
JOURNAL ARTICLES
· The Impact of Hypocrisy on Consumers' Willingness to Punish in CSR, Economic Management, 2020, 42(01): 125-139 (C,Corresponding author1/3)
· Research on the Influence of Virtual Enterprise’s Social Responsibility Co-creation Psychological needs on Consumers’ Attitude, Chinese Journal of Management, 2019, 883--895 (C,Corresponding author1/3)
· Research on the Mechanism of the Influence of “PAD Class” on the Internalization of Study Motivation in Colleges and Universities -- Based on the Application of WeChat, Higher Education Review, 2018, 6(01): (C,1/3)
TEACHING MATERIAL
· Service Entrepreneurship Management, Tsinghua University Press, 2022 (2/2)
· Marketing: Theory and Practice, Northeast University of Finance and Economics Press, 2022 ,Corresponding author2/2)
· Everybody Needs Marketing, China Machine Press, 2020 (2/2)
· Marketing Course (Fourth Edition), Higher Education Press, 2018 (2/2)
TEACHING AWARDS RECEIVED
· Case Development, Case Study and Case Teaching in the Trinity of MBA Case Construction Model Innovation, University Level, 2020 (A1,5/6)
· First Prize for Teaching Achievement of 2020 ZUEL, University Level, 2020 (C,5/7)
· National-level MOOCS: People learn a little marketing, Other, 2019 (E,3/3)
INDUSTRY/RESEARCH PROJECTS
· Ideological and political teaching guide for business administration courses, National Administry Committee on Teaching to Majors Project by Ministry of Education of the People's Republic of China, Research Project, 2021-2022
· Research on the influence mechanism and governance of brand antagonism loyalty behavior in the context of social media, Project by National Social Science Foundation of China, Research Project, 2021-2023
· Research on the Mechanism of Multi-Party Value Cocreation in the Socialization of Porpoises Protection, Industry Project, Industry Project, 2019-2020
· Research on the Application of Wechat in Mobile Teaching of Marketing -- Based on the Perspective of SICAS Model, Teaching Reform Research Project by Zhongnan University of Economics and Law, Research Project, 2016-2018
· Research on the Boundary and Governance Strategies of Corporate Hypocritical Behaviors: Based on the Consumer Perspective, The Research Fund for Young Scholars by National Science Foundation of China, Research Project, 2016-2019
· Research on the Construction of Innovation and Entrepreneurship Course of Enterprise Entrepreneurship and Management, Graduate Innovation Education Project by Zhongnan University of Economics and Law, Research Project, 2018-