FAN Shuai
Associate Professor
E-mail: fanshuai_hust@126.com
EDUCATION
Huazhong University of Science and Technology Ph.D 2009 Wuhan, China
Wuhan University Bachelor 2004 Wuhan, China
WORK EXPERIENCE
Zhongnan University of Economics and Law Faculty 2009 - Wuhan, China
TEACHING(September, 2024 - August, 2025)
MBA/EMBA Program
•Marketing Management
•Management Research Methods and Dissertation Writing
•Management Research Methods and Thesis Writing Guidance
Bachelor's Program
•Consumer Behavior
•Enterprise Public Relations
SELECTED INTELLECTUAL CONTRIBUTIONS(September, 2019 - August, 2025)
ACADEMIC CONTRIBUTIONS
JOURNAL ARTICLES
1. Research on the Influence of Virtual Enterprise’s Social Responsibility Co-creation Psychological needs on Consumers’ Attitude, Chinese Journal of Management, 2019: 883-895
2. The Impact of Hypocrisy on Consumers' Willingness to Punish in CSR, Business and Management Journal, 2020, 42(1): 125-139
RESEARCH PROJECTS
1. Research on the Boundary and Governance Strategies of Corporate Hypocritical Behaviors: Based on the Consumer Perspective, The Research Fund for Young Scholars by National Science Foundation of China, 2016-2019
2. Teaching Design and Case Bank Construction of Civics in MBA Programs, Scientific Research Project by Zhongnan University of Economics and Law, 2022-2023
3. Research on The Construction of Yunmu Zhinong Branding System of Tongcheng County in the Context of Rural Revitalization Supported By Universities and Colleges, Scientific Research Project by Zhongnan University of Economics and Law, 2022-2023
4. Research on the Influence Mechanism and Governance of Brand Antagonism Loyalty Behavior in the Context of Social Media, Project by National Social Science Foundation of China, 2021-2023
TEACHING CONTRIBUTIONS
TEACHING MATERIALS
1. Everybody Needs Marketing, China Machine Press, 2020
2. Marketing: Theory and Practice, Northeast University of Finance and Economics Press, 2022
3. Marketing Theory and Practice, Northeast University of Finance and Economics Press, 2022
4. Service Entrepreneurship Management, Tsinghua University Press, 2022
5. New Media Marketing: Fundamentals, Strategies and Tools, Tsinghua University Press, 2024
TEACHING AWARDS
1. First Prize for Teaching Achievement of 2020 ZUEL, First Prize for Teaching Achievement Award of University-level, 2020
2. First Prize for Teaching Achievement Award of ZUEL: Case Development, Case Study and Case Teaching in the Trinity of MBA Case Construction Model Innovation, First Prize for Teaching Achievement Award of University-level, 2020
TEACHING PROJECTS
1. Research on the Construction of Innovation and Entrepreneurship Course for "Enterprise Entrepreneurship and Management", Graduate Innovation Education Project by Zhongnan University of Economics and Law, 2019-2021
2. Ideological and Political Teaching Guide for Business Administration Courses, National Administry Committee on Teaching to Majors Project by Ministry of Education of the People's Republic of China, 2021-2022
3. Research on the Influence Mechanism of the Internalization of Learning Motivation of Postgraduates in, Graduate Innovation Education Project by Zhongnan University of Economics and Law, 2017
4. Research on the Teaching Reform of the In-depth Integration of Big Data Marketing Theory and Practice, Teaching Reform Research Project by Zhongnan University of Economics and Law, 2023-2025
5. The Wisdom of Marketing Management in Traditional Chinese Learning, Graduate Innovation Education Project by Zhongnan University of Economics and Law, 2024-2026
6. Research on the Knowledge-Action Integration Training Mode for New Media Marketing Talents Driven by AI, Teaching Reform Research Project by Zhongnan University of Economics and Law, 2025-2027
SOCIAL SERVICE CONTRIBUTIONS
INDUSTRY PROJECTS
1. Research on the Mechanism of Multi-Party Value Co-creation in the Socialization of Porpoises Protection, Industry Project,Changjiang Conservation Foundation, 2019-2020