WANG Lu
Associate Professor
E-mail: yanxundo@163.com
EDUCATION
Wuhan University Ph.D 2018 Wuhan, China
City University of Hong Kong Visiting Scholar 2015 Hong Kong, China
Zhongnan University of Economics and Law Master 2014 Wuhan, China
Zhongnan University of Economics and Law Bachelor 2011 Wuhan, China
WORK EXPERIENCE
Zhongnan University of Economics and Law Faculty 2018 -Wuhan, China
TEACHING(September, 2024 - August, 2025)
Research Master's Program
•Special Discussion on Online Marketing (English)
Bachelor's Program
•Electronic Commerce
•Cross-Border E-commerce
SELECTED INTELLECTUAL CONTRIBUTIONS(September, 2019 - August, 2025)
ACADEMIC CONTRIBUTIONS
JOURNAL ARTICLES
1. The Group Matters: Examining the Effect of Group Characteristics in Online Brand Communities, Asia Pacific Journal of Marketing and Logistics, 2020, 33(1): 124-144
2. Exploration and Practice of the Integration of Marketing and E-commerce Majors, Higher Education Review, 2021, (1): 59-70
3. The Impact of Recipient’s Attitude toward Plight and Psychological Distance on Donation Intentions, Nankai Business Review, 2021
4. Research on the Application of BOPPPS Teaching Model in the Construction of First-class Blended Courses, Journal of Higher Education of Finance and Economics, 2022, 8(2): 97-111
5. Does Privacy Breach Make You More Maverick-An Analysis of Psychological Mechanisms Based on Perceived Boundary Invasion, Journal of Marketing Science, 2023, 3(2)
6. The Impact of Privacy Violations on Subsequent Consumer Preferences for Anthropomorphized Products, Journal of Business Research, 2024, 174: 1-12
7. Double-edged sword effect of multitasking on prosocial behavior, Acta Psychologica Sinica, 2024, 56(12): 1800-1820
MONOGRAPHS
1. Research on the Co-evolution Mechanism of Open Innovation: An Empirical Analysis Based on Open Source Community, Higher Education Press, 2019
RESEARCH PROJECTS
1. Internet Memetic Marketing: Theory and Practice, Scientific Research Project by Zhongnan University of Economics and Law, 2020-2020
2. Research on Co-evolution Mechanism in Open Innovation, Scientific Research Project by Zhongnan University of Economics and Law, 2019-2020
3. Research on Social Mobilization Strategies and Influencing Mechanisms in Live Marketing: A Dual Path Perspective of Group Behavior Motivation, The Research Fund for Young Scholars by National Science Foundation of China, 2020-2022
4. Research on the Evolution Mechanism of Open Innovation: Taking the Open Source Community as the Background, Talents Recruiting Project by Zhongnan University of Economics and Law, 2018-2023
5. Research on The Construction of Yunmu Zhinong Branding System of Tongcheng County in the Context of Rural Revitalization Supported By Universities and Colleges, Scientific Research Project by Zhongnan University of Economics and Law, 2022-2023
TEACHING CONTRIBUTIONS
TEACHING MATERIALS
1. Electronic Commerce (Sixth Edition), Higher Education Press, 2022
TEACHING PROJECTS
1. Curriculum Construction and Teaching Exploration: Cross-Border E-commerce, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, 2020-2021
2. Virtual Simulation Comprehensive Practical Training Teacher Training Project for Financial Colleges and Universities, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, 2020-2021
3. Multi Dimensional Interaction between Teachers and Students in Network Community: Practice and Innovation of Interactive Teaching Model in New Media Environment, Teaching Reform Research Project by Zhongnan University of Economics and Law, 2020-2022
4. Online Marketing Research, Graduate Innovation Education Project by Zhongnan University of Economics and Law, 2021-2022
5. Exploration of the Hybrid Course Construction of E-Commerce Based on OBE Concept, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, 2022-2023
SOCIAL SERVICE CONTRIBUTIONS
INDUSTRY PROJECTS
1. Research on the Mechanism of Multi-Party Value Co-creation in the Socialization of Porpoises Protection, Industry Project,Changjiang Conservation Foundation, 2019-2020
2. Research on the Cultivation Mechanism of New Farmers of Live Streaming E-Commerce in Hubei Province, Industry Project,Hubei Provincial Department of Commerce, 2022-2022