JIANG Yiran
Assistant Professor
E-mail: Z0005154@zuel.edu.cn
EDUCATION
Wuhan University Ph.D 2020 Wuhan, China
Macquarie University Master 2013 Sydney, Australia
Zhongnan University of Economics and Law Bachelor 2012 Wuhan, China
WORK EXPERIENCE
Zhongnan University of Economics and Law Faculty 2021 -Wuhan, China
Dongfeng Finance Credit Manager 2013 - 2015 Wuhan, China
TEACHING(September, 2024 - August, 2025)
Research Master's Program
•Research on the Application of MarTech
Bachelor's Program
•Management Research Methods
•Electronic Commerce
SELECTED INTELLECTUAL CONTRIBUTIONS(September, 2019 - August, 2025)
ACADEMIC CONTRIBUTIONS
RESEARCH PROJECTS
1. Was the Past Heavier? Research on the Influence of Product Temporal Attribute on Perceived Weight and Consumers’ Purchase Intention, Scientific Research Project by Zhongnan University of Economics and Law, 2021-2023
2. Research on the Path and Incentive Policies of Digital Intelligent Transformation of Old Brand Brands in Hubei Province, Project by Hubei Provincial Social Science Foundation of China, 2023-2023
3. Are Older Brands More Moral? The Revitalization Strategy of Time-honored Brand Based on Consumers’Perception of Brand Morality, Project by China Postdoctoral Science Foundation, 2023-2024
4. A Study on the Self-redemption Logic of Injured Brands in the Social Media Environment: From the Perspective of Group Polarization Theory, General Project by National Science Foundation of China, 2023-2026
TEACHING CONTRIBUTIONS
TEACHING PROJECTS
1. Practical Innovation of Distributed Teaching Mode in the Information Age: Role Relationship and Interaction between Teachers and Students Based on Role Theory, Teaching Reform Research Project by Zhongnan University of Economics and Law, 2022-2024