LI Minglong
Professor
E-mail: minglong.li@qq.com
EDUCATION
Hong Kong Polytechnic University Ph.D 2016 Hong Kong, China
Beijing International Studies University Master 2009 Beijing, China
Southwest Jiaotong University Bachelor 2006 Chengdu, China
WORK EXPERIENCE
Zhongnan University of Economics and Law Faculty 2017 - Wuhan, China
Beijing Hospitality Institute Lecturer 2009 - 2012 Beijing, China
TEACHING(September, 2024 - August, 2025)
Doctoral Program
•Frontiers Research of Tourism Management
•Classic Literature of Tourism Management
Research Master's Program
•Service Economy and Management Innovation
•Academic Dissertation Writing and Empirical Research Methods
Bachelor's Program
•Big Data and Smart Tourism Practice
•Management Research Methods
•Tourism Reception Industry Management
SELECTED INTELLECTUAL CONTRIBUTIONS(September, 2019 - August, 2025)
ACADEMIC CONTRIBUTIONS
JOURNAL ARTICLES
1. Comparison of The Impact of Online Sample Bank Survey and Telephone Survey on Survey Results, Statistics and Decision, 2019
2. Developing a Customer Loyalty Model for Guest Houses in China: A Congruity-Based Perspective, TOURISM REVIEW, 2020, 76(2)
3. The Influence of Service Robots on Customer Experience in the Hospitality Industry: A Socialization Perspective, Tourism and Hospitality Prospects, 2020, 4(2): 9-25
4. Enhancing Hospitality Experience with Service Robots: The Mediating Role of Rapport Building, Journal of Hospitality Marketing & Management, 2020, 29(3): 247-268
5. Stimulating Customer Citizenship Behavior With Service Climate: The Mediating Role of Customer Psychological Empowerment, SAGE Open, 2021
6. Technological Innovation ， Industrial Structure Upgrading and Total Factor Productivity of Tourism -- An Empirical Study Based on the City Level Panel Data of Anhui Province, Tourism Forum, 2021, 14(3): 69-80
7. A Systematic Review of AI Technology-based Service Encounters: Implications for Hospitality and Tourism Operations, International Journal of Hospitality Management, 2021
8. The Role of Nostalgia-evoking Stimuli at Nostalgia-themed Restaurants in Explaining Benefits，Consumption Value and Post-purchase Behavioral Intention, International Journal of Hospitality Management, 2021
9. Examining the Effects of AI Contactless Services on Customer Psychological Safety，Perceived Value，and Hospitality Service Quality during the COVID‐19 Pandemic, Journal of Hospitality Marketing & Management, 2022
10. The Impact of AI-enabled Service Attributes on Service Hospitableness: The Role of Employee Physical and Psychological Workload, International Journal of Contemporary Hospitality Management, 2022
11. An Exploratory Investigation of Technology-assisted Dining Experiences From the Consumer Perspective, International Journal of Contemporary Hospitality Management, 2023, 35(3): 1010-1029
12. When the Servicescape Becomes Intelligent: Conceptualization, Assessment, and Implication for Hospitableness, Journal of Hospitality & Tourism Education, 2023: 290-299
13. Do Customers Exhibit Engagement Behaviors in AI Environments? TheRole of Psychological Benefits and Technology Readiness, Tourism Management, 2023
14. “Preview to Positive”: Field Visit Intention as Consequences of Presence in Tourism Short Videos – the Role of Optimism Bias, Asia Pacific Journal of Tourism Research, 2023, 28(7): 763-776
15. Which Combination of Teaching Methods Lead to High Level of Effectiveness in Offline-Online Mixed Teaching? A Configuration Analysis Based on fsQCA, Journal of Hospitality, Leisure, Sport & Tourism Education, 2023, 33: 1-9
16. Real in Virtual: The Influence Mechanism of Virtual Reality on Tourists’ Perceptions of Presence and Authenticity in Museum Tourism, International Journal of Contemporary Hospitality Management, 2024
17. Digital Economy and High-Quality Development of the Tourism Industry: An Analysis Based on the Mediating Effect of Technological Development, Tourism Forum, 2024, 17(4)
18. Can the Digital Economy Promote High-Quality Tourism Development? Empirical Evidence Based on the PSTR Model, Tourism and Hospitality Prospects, 2024, 8(55)
19. Human Resource Supply, Demand and Management of Tourism Enterprises in the Digital Era, Tourism and Hospitality Prospects, 2024, 8(2)
20. Artificial Intelligence Features and Their Service Outcomes: A Meta-analysis, Journal of Hospitality Marketing & Management, 2024: 1-26
21. Effects of Liquor and Wine Heritage Stimuli on Tourists' Experiential Value and Behavioral Intentions, Journal of Destination Marketing ＆ Management , 2024
22. An augmented-depleted Framework of AI Awareness: Concept Expansion and Scale Development, International Journal of Hospitality Management, 2025
MONOGRAPHS
1. Research on the Multi-Party Interaction and Influence of Chinese Homestay Stakeholders Based on Vertical Data, Economic Science Press, 2019
2. A Study of Technological Compensation and Enabling Mechanisms for Service Hospitability in the Context of Artificial Intelligence, Economic Science Press, 2023
RESEARCH PROJECTS
1. The Transmission Mechanism of Service Innovation from Individual Diversity to Team Output: A Dynamic Analysis Based on the IMOI Paradigm, Scientific Research Project by Zhongnan University of Economics and Law, 2019-2021
2. Research onThe Model of No-Touch Culture and Tourism Services and Management Countermeasures, Other Project by Ministries of the People's Republic of China, 2022-2023
3. Research on The Influence Mechanism of Artificial Intelligence Application on The New Mixed Labor Demand of Tourism Enterprises, Project by National Social Science Foundation of China, 2023-2025
4. Research on the Technology Compensation and Empowerment Mechanism of Service Hospitality under the Background of Artificial Intelligence, The Research Fund for Young Scholars by National Social Science Foundation of China, 2019
TEACHING CONTRIBUTIONS
TEACHING MATERIALS
1. Hotel Operation Management, Higher Education Press, 2020
2. Tourism Reception Industry, Huazhong University of Science and Technology Press, 2022
TEACHING PROJECTS
1. Exploration and Practice on the Construction of Ideological and Political Series Textbooks for Tourism Management, Other Provincial Curriculum Construction Project, 2022-2023
2. Quantitative Research Methods and Thesis Writing Guidance, Teaching Reform Research Project by Zhongnan University of Economics and Law, 2022-2024
3. Red Tourism, Teaching Reform Research Project by Zhongnan University of Economics and Law, 2022-2024
4. Research on the Construction and Operation Management of the Practical System of Tourism Management Courses under the Background of New Liberal Arts Construction, Teaching Reform Research Project by Zhongnan University of Economics and Law, 2024-2026
5. The Value Connotation, Realization Paths and Practice in Zhongnan University of Economics and Law of Red Culture Empowering Curriculum-based Ideological and Political Education in Universities, Teaching Reform Research Project by Zhongnan University of Economics and Law, 2024-2026
SOCIAL SERVICE CONTRIBUTIONS
RESEARCH/CONSULTING REPORTS
1. Research on the Service Mode and Management Countermeasures of Contactless Culture and Tourism, Ministry of Culture and Tourism, 2022/12/10
2. Suggestions on Promoting Producer Services to Better Serve Scientific and Technological Innovation, Ministry of Education, 2024/09/19