ZOU Rong
Associate Professor
E-mail: 470039178@qq.com
SUMMARY
DISCIPLINE
· Tourism Management
COURSES TAUGHT
· Frontier of Tourism Information Management
· Hotel Simulation Operation Experiment (Bilingual)
EDUCATION
· Washington State University, Visiting Scholar, 2016, Pullman, the United Stated
· Zhongnan University of Economics and Law, Ph.D, 2008, Wuhan, China
· Wuhan University, Master, 2002, Wuhan, China
· Zhejiang Gongshang University, Bachelor, 1999, Hangzhou, China
PROFESSIONAL EXPERIENCE
· Zhongnan University of Economics & Law, Faculty, 2003.07-, Wuhan, China
· Changjiang Hotel, Training Supervisor, 2002.07-2003.06, Wuhan, China
TEACHING(2021-2022)
Bachelor's Program
· Hotel Simulation Operation Experiment (Bilingual), 2021-2022
Research Master's Program
· Frontier of Tourism Information Management, 2021-2022
SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)
JOURNAL ARTICLES
· Servant leadership in hospitality: a meta-analytic review, Journal of Hospitality Marketing & Management, 2021, 30(4): 438-458 (C,Corresponding author3/5)
· Drinking “Green”: What Drives Organic Wine Consumption in an Emerging Wine Market, Cornell Hospitality Quarterly, 2021 (C,Corresponding author4/4)
· Drinking “Green”: What Drives Organic Wine Consumption in an Emerging Wine Market, Cornell Hospitality Quarterly, 2020, 1-19 (C,Corresponding author4/4)
· Determinants of Chinese Consumers' Organic wine Purchase, International Journal of Contemporary Hospitality Management, 2019, 31(9): 3761-3778 (C,Corresponding author3/3)
ACADEMIC/PROFESSIONAL MEETING PRESENTATIONS
· Creative Tourism, Social Capital, and the Transformation of Urban Villages, 50th TTRA International Conference, 2019-06-26 (2/3)
MONOGRAPH
· Tourism Hospitality Industry Management, China Tourism Press, 2018 (3/4)
INDUSTRY/RESEARCH PROJECTS
· Exploration and Practice on the Construction of Ideological and Political Series Textbooks for Tourism Management, Other Provincial Curriculum Construction Project, Research Project, 2022-2023
· The construction of teaching materials for tourism management specialty Research Travel, Teaching Reform Research Project by Zhongnan University of Economics and Law, Research Project, 2022-2023
· Teaching material construction of Tourism Law (ideological and political version), Teaching Reform Research Project by Zhongnan University of Economics and Law, Research Project, 2022-2023
· The impact effect and scenario simulation of the integration and development of red culture+tourism in the old revolutionary base, Major Project (Sub) by National Social Science Foundation of China, Research Project,2022-2023
· Overall planning of the Dajiu Lake International Tourism Resort, Industry Project, Industry Project, 2022-2022
· Xinzhou District’s Fourteenth Five-Year Plan Cultural and Tourism Development Plan, Industry Project, Industry Project, 2022-2022
· The construction of a model team of rural tourism combining production with education -- from the perspective of integrating rural tourism with field practice to promote rural revitalization, Teaching Reform Research Project by Zhongnan University of Economics and Law, Research Project, 2021-2023
· Yingshan County’s 14th Five-Year Plan for Cultural and Tourism Development, Industry Project, Industry Project, 2021-2021
· Research on the Benefit Sharing Mechanism of the Integrated Development of Agriculture and Tourism from the Perspective of Farmers' Income, Scientific Research Project by Zhongnan University of Economics and Law, Research Project,2020-2021
· The overall tourism development plan of Tangchi Town, Yingcheng Ctiy, Industry Project, Industry Project,2019-2020
· Research on the Impact of Rural Tourism Industry on Farmers’ Income from the Perspective of Inclusiveness, Project by National Social Science Foundation of China, Research Project, 2020-