ZHENG Yaozhou
Associate Professor
E-mail: zhengyaozhou@163.com
EDUCATION
The State University of New York at Stony Brook Visiting Scholar 2015 Stony Brook, USA
Renmin University of China Ph.D 2004 Beijing, China
Zhongnan University of Economics Master 1999 Wuhan, China
WORK EXPERIENCE
Zhongnan University of Economics and Law Faculty 1999 -Wuhan, China
TEACHING(September, 2024 - August, 2025)
Research Master's Program
•Management Case Analysis
MBA/EMBA Program
•Corporate Ethics and Social Responsibility
Bachelor's Program
•Management Case Analysis
•Business Ethics
SELECTED INTELLECTUAL CONTRIBUTIONS (September, 2019 - August, 2025)
ACADEMIC CONTRIBUTIONS
JOURNAL ARTICLES
1. The 351 Enterprise Quality Development Drive Model, Printing Manager, 2020: 58-60
2. Luxin Tianyi: Integrate Party Building and Business， Create and Practice the Party Building Credit System, Printing Manager, 2021, (5): 58-59
3. Luxin Tianyi: Point Evaluation Performance Management System, Enterprise Management, 2021, (11): 77-80
4. The Impacts of Knowledge-oriented Leadership on Employees' Knowledge Management Behaviors in Chinese Based Organizations: A Qualitative Study, Human and Ecological Risk Assessment, 2022
5. The Construct, Garnering Paths and Evolution Process of Ingenuity Rent: Based on the Interpretation of Six "Time-honored Shops", Management World, 2023, (7): 100-122
6. A Study of the Cognitive Legitimacy Promotion Process of State-Owned SRDI Enterprises: An Exploratory Case Study Based on Jiamusi Electric Machine from 2000 to 2024, Nankai Business Review, 2025
RESEARCH AWARDS
1. 2019 10thSelection of "Hundred Excellent Management Cases in China (Micro-cases)": Making a Big Deal of Small Things: Desheng Hearing Facilitates the Implementation of Corporate Culture, Other Scientific Research Awards, 2019
2. 11th National 100 Excellent Management Cases in 2020: Timely Assistance of Pagoda: Taking Social Responsibility During the Outbreak of Covid-19 Pandemic, Other Scientific Research Awards, 2020
RESEARCH PROJECTS
1. Research on Major Theoretical and Practical Issues in Business Ethics, Scientific Research Projectby Zhongnan University of Economics and Law, 2023-2024
2. Corporate Dual Carbon Initiatives: The Comparative Cases of Delong Iron & Steel and Yuanda Group, Humanities and Social Science Research Projectby Ministry of Education of the People'sRepublic of China, 2022-2026
TEACHING CONTRIBUTIONS
CASE STUDIES
1. Make a Mountain out of a Molehill: Desheng Hearing Helped the Implementation of Corporate Culture, Top 100 Excellent Cases , National Award, 2019/09/01
2. The Mastery of the Revitalization of Tianyi Printing ——Labor Integral Management, Top 100 Excellent Cases , National Award, 2020/07/05
3. Love in the Name of Fruit in the Disaster: The Practice of Corporate Social Responsibility in Pagoda under the Epidemic, Top 100 Excellent Cases , National Award, 2020/09/12
4. Riding the Waves on a Long Voyage, Embracing a New Dawn in the East: The Path of Organizational Development of Wuhan New Oriental School, Small-Sized Cases (China Case Sharing Center), National Award, 2021/09/01
5. Enterprises' "Dual Carbon" Actions: A Comparative Case Study of Broad Group and Delong Steel, Other Cases, National Award, 2022/03/16
6. Employees or Profits? The Ethical Dilemma of Xiangyue Tianxia During the COVID-19 Pandemic, Small-Sized Cases (China Case Sharing Center), National Award, 2022/05/30
7. Love Inventory: Business Ecosystem Governance of an E-commerce Platform, EnglishCases (Ivey), National Award, 2024/03/25
8. Long-termism and Systematic Response to Changes: Pagoda's ESG Practices, Top 100 Excellent Cases , National Award, 2024/09/09
9. Taking G as the Guideline: The Corporate Governance Practice of Pagoda, Top 100 Excellent Cases , National Award, 2024/09/09
10. Driving Sustainable Development: Pagoda's Path of ESG Construction, Top 100 Excellent Cases , National Award, 2024/09/09
TEACHING MATERIALS
1. Business Ethics, Tsinghua University Press, 2022
TEACHING AWARDS
1. First Prize for Teaching Achievement of 2020 ZUEL, First Prize for Teaching Achievement Awardof University-level, 2020
2. First Prize for Teaching Achievement Award of ZUEL: Case Development, Case Study and Case Teaching in the Trinity of MBA Case Construction Model Innovation, First Prize for Teaching Achievement Award of University-level, 2020
3. Second Prize (Basic Course，Lecturer Track) for "Human Resource Management" in the 4th Hubei Provincial University Teachers' Teaching Innovation Competition, Other Provincial Teaching Award, 2024
TEACHING PROJECTS
1. Trinity of Case Development, Case Study and Case Teaching in MBA Case Construction and Innovation Mode, Project of Provincial Teaching Reform, 2019-2019
2. Research on Case Teaching Method and Teacher Training of Human Resource Management Specialty, Industry-University Cooperative Education Project by Ministry of Education of the People'sRepublic of China, 2018-2019
3. Construction of Excellent Teaching Cases for MBA, Graduate Innovation Education Projectby Zhongnan University of Economics and Law, 2019-2021
4. Construction of University-Level Demonstration Practice and Innovation Base for Postgraduates in Business Administration, Graduate Innovation Education Projectby Zhongnan University of Economics and Law, 2019-2021
5. MBA Nurturing-Students MODEL Team Building Through Combination of Corporations and Colleges, Graduate Innovation Education Projectby Zhongnan University of Economics and Law, 2020-2022
6. Management Case Analysis, Graduate Innovation Education Projectby Zhongnan University of Economics and Law, 2021-2023
7. Research on the Promotion of Intelligent Embedded Teaching Practice on University Students' Innovative Thinking and Its Application, Teaching Reform Research Projectby Zhongnan University of Economics and Law, 2025-2027
SOCIAL SERVICE CONTRIBUTIONS
INDUSTRY PROJECTS
1. Study on Shan Dong luxin Tianyi Labour Management System of Sorecard System, Other Project,Shandong Luxin Group Research Institute, 2020-2021
ACADEMIC/INDUSTRY ORGANIZATION POSITIONS
1. The Professional Committee of Management Thought and Business Ethics of China Management Modernization Society, Managing Director, 2019-2022