Time | Speaker | Reviewer | Title |
2025.09.18 | Gao Yifei (Ph.D. student) | Duan Shen | When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences |
2025.10.09 | Zhang Tingting (Ph.D. student) | Guo Maiju | Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy |
2025.10.23 | Li Lili (Ph.D. student) | Wang Lu | The Art of Misspelling: Unraveling the Diverging Effects of Misspelled Brand Names on Consumer Responses |
2025.11.06 | Zhu Yilei (Ph.D. student) | Liu Yuhua | Understanding Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating Overconsumption |
2025.11.20 | Chen Yinping (Master’s student) | Zheng Yu | Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers |
2025.12.04 | Gan Tiantian (Master’s student) | Ran Yaxuan | Increasing Accountability and Compliance with Robot Advice |
2025.12.18 | Han Sirui (Master’s student) | Cao Xia | Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement |
2026.01.08 | Liang Yiming (Master’s student) | Xiang Diandian | Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products |