To help students clarify major directions and plan sophomore-year major subdivision, the School of Business Administration (SBA) of Zhongnan University of Economics and Law (ZUEL) held Major Subdivision Briefing Sessions in Wenhan Building’s North Lecture Hall and Nanfu Building’s Classroom 201 on 9th October. The sessions were hosted by Fan Mengyu, Grade 2024 Director of the SBA, and Pan Junyi, Deputy Secretary of the SBA’s Undergraduate Party General Branch, respectively. All Grade 2024 Business Administration and Economics & Trade students attended, with core teachers from each department guiding their choices.
Tang Yao, Business Administration teacher, sorted the major’s value by "yesterday, today and tomorrow": he reviewed its evolution from "factory management" to modern business administration, highlighted faculty strength and detailed development paths, using "milk tea shops" to clarify its overall role and synergy with other SBA majors.
Xiang Diandian, Marketing teacher, focused on "digital marketing". With cases like Pop Mart’s IP marketing and LV’s brand premium, he explained marketing’s essence as "value delivery" and highlighted frontier courses, competition results, research outputs and strong graduate employment prospects.
Liu Wenxing, Human Resource Management teacher, emphasized the major’s value around "demographic dividend to human capital", "top talent development under aging" and "AI-era interpersonal insight scarcity", citing outstanding alumni and further study data.
Wang Tian, E-commerce teacher, introduced the upgraded "AI Application and Management" program, new AI courses and enterprise-cooperated smart courses, noting AI jobs’ "exponential growth" and competitive starting salaries.
Zhang Runhao, Business Administration (Business Analysis) teacher, shared the major’s focus on "data-driven business value". He noted 31 graduates pursued further study in top universities and 30 joined leading enterprises, highlighting compound data talent shortage.
Li Zhe, Logistics Management teacher, corrected "logistics = delivery" misunderstanding, explained its link to supply chain management and upcoming upgrade to "Supply Chain Management", introducing the national logistics simulation laboratory.
Wei Yaning, International Economics and Trade teacher, reviewed the major’s history and achievements, emphasizing cultivating talents with "domestic-foreign trade proficiency and international vision".
Yu Xiaojuan, Trade Economics (Digital Trade) teacher, analyzed digital transformation’s impact on global trade and the major’s mission to cultivate innovative talents, noting four core course modules.
Both sessions included Q&A. Teachers answered questions on-site and provided follow-up channels like emails. Finally, all took group photos. This briefing guided Grade 2024 students in subdivision choices, laying a foundation for their growth.
