From November 16 to 19, 2025, the AACSB Business Accreditation Seminar and AACSB Elevate: Asia Pacific were held in the Hong Kong Special Administrative Region of China. Professor Xiong Wei, Vice Dean of the School of Business Administration (SBA) of Zhongnan University of Economics and Law (ZUEL), Ms. Jiang Qianqian, Director of the Graduate Affairs Office, and Ms. Zhu Yanzhen of the International Affairs and Accreditation Office were invited to participate.
During the Business Accreditation Seminar held on November 16-17, Professor Barry Buraan from Bond University Australia and Professor Ross James from the University of Canterbury New Zealand served as keynote speakers. Based on numerous cases, the seminar systematically sorted out accreditation standards, clarified the concept of continuous improvement, and specified key points of initial accreditation—laying a theoretical and practical foundation for the SBA to grasp accreditation requirements and advance related work.
Photo of the SBA representatives with seminar keynote speakers Professor Barry Buraan and Professor Ross James
During the Elevate: Asia Pacific, the SBA representatives listened attentively, engaged actively, and had in-depth exchanges with peers from business schools in Australia, South Korea, Thailand, India and other countries. The innovative school-running paths and experiences in addressing AACSB accreditation difficulties shared by these peers not only provided practical examples for the school but also broadened its vision of educational innovation, accumulating valuable experience for tackling future accreditation challenges with higher standards.
Supplementary photo of on-site communication between the SBA representatives and other university representatives
The AACSB Elevate: Asia Pacific was held on November 18-19. As an important exchange platform for global business schools, the summit, led by industry authorities, conducted in-depth discussions on core topics such as knowledge sharing, industry insights and accreditation standard development.
During the Elevate: Asia Pacific, the SBA representatives held talks with Ms. Lily Bi, AACSB President and CEO, Professor Geoff Perry, AACSB Executive Vice President, Mr. Xu Guodong, AACSB East Asia Director, and Ms. Soo Hoon Koh, AACSB Accreditation Manager. AACSB experts fully affirmed the school’s previous accreditation achievements and offered targeted suggestions and development path guidance for its next-phase accreditation work, combining with the development trend of Asia-Pacific business education.
Photo of the SBA representatives with Ms. Lily Bi, AACSB President and CEO, and Mr. Xu Guodong, AACSB East Asia Director
Photo of the SBA representatives with Professor Geoff Perry, AACSB Executive Vice President
Photo of the SBA representatives with Ms. Soo Hoon Koh, AACSB Accreditation Manager
The two events built a high-level exchange platform for high-quality development and accreditation practice of global business education. Next, with the goal of the on-site visit in May 2026, the school will unite consensus, work together, and steadily advance various tasks of AACSB international accreditation, striving to pass the accreditation with excellent performance and injecting strong impetus into enhancing its international school-running level and core competitiveness.
Group photo of all participants at the 2025 AACSB Elevate: Asia Pacific