Zheng Yu
Assistant Professor
E-mail: zy90110@qq.com
EDUCATION
Hunan University Ph.D 2023 Changsha, China
The University of Sheffield Master 2016 Sheffield, England
Huazhong Agricultural University Bachelor 2011 Wuhan, China
WORK EXPERIENCE
Zhongnan University of Economics and Law Faculty 2023 - Wuhan, China
TEACHING(September, 2024 - August, 2025)
Bachelor's Program
•Frontiers of Digital and Intelligent Business
•Network Marketing
•Electronic Commerce
Research Master's Program
•Research on Frontier Issues of Management
SELECTEDINTELLECTUALCONTRIBUTIONS(September, 2019 - August, 2025)
ACADEMIC CONTRIBUTIONS
JOURNAL ARTICLES
1. More is Better? Investigating the Influence of the Characteristics of Training Activity Participation on Maker Innovation Performance, European Journal of Innovation Management, 2025
2. How Do Generative AI Teammates Affect Team New Product Idea Generation? A Perspective From Team Process, Advances in Psychological Science, 2025
RESEARCH PROJECTS
1. Research on the Influence Mechanism of AI Teammates on Team Creative Performance from the Perspective of Team Process, Project by China Postdoctoral Science Foundation, 2024-2024
2. Research on the Influence Mechanism and Optimization Strategies of AI Teammates on the Generation of New Product Ideas in Teams, Hubei Provincial Postdoctoral Innovative Talents Training Program, 2023-2025
3. Strategy Research on the Influence Mechanism and Optimization Strategies of AI Teammates on the Generation of New Product Ideas in Teams, The Research Fund for Young Scholars by National Science Foundation of China, 2024-2026
4. Research on Team Creativity Empowered by Generative AI Teammates: Process Mechanism and Collaboration Strategies, Humanities and Social Science Research Project by Ministry of Education of the People's Republic of China, 2024-2026
5. Research on the Impact of Team Communication Content on Decision Quality in the Screening of New Product Launch, Post-Funded Program by Hubei Provincial Social Science Foundation, 2024-2026
TEACHING CONTRIBUTIONS
TEACHING PROJECTS
1. Research on the Innovation and Practice of Multidimensional Teaching Modes for New-type Agricultural and Forestry Talents Serving Rural Revitalization, Teaching Reform Research Project by Zhongnan University of Economics and Law, 2024-2026