时间：周四 16:00 地点：文瀚楼北603
| 日期 | 分享人 | 点评老师 | 分享文献 |
| 2025.03.06 | 吕梦雨（硕士） | 段珅 | When Connection Turns to Anger: How Consumer-Brand Relationship and Crisis Type Moderate Language on Social Media |
| 2025.03.13 | 马霓琳（硕士） | 刘新燕 | Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable |
| 2025.03.27 | 潘硕欣（硕士） | 郑宇 | Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage |
| 2025.04.10 | 王嘉彬（硕士） | 王璐 | Giving against the odds: When tempting alternatives increase willingness to donate |
| 2025.04.24 | 王率龙（硕士） | 王新刚 | BMW is POWERFUL, Beemer is Not: Nickname Branding IMPAIRS Brand Performance. Journal of Marketing |
| 2025.05.08 | 魏家欣（硕士） | 张婷 | Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships |
| 2025.05.22 | 向力子（硕士） | 蒋怡然 | Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother-Daughter Gift Exchange |
| 2025.06.05 | 朱俣晗（硕士） | 冉雅璇 | Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference |
| 2025.06.19 | 邹梦婷（硕士） | 项典典 | Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms |
| 2025.07.03 | 邹勇剑（硕士） | 郭麦菊 | When Sharing Isn’t Caring: The Influence of Seeking The Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases |
