讲座时间：2016年5月16日（周一）上午9：00-11：30
讲座地点：文泉北五楼会议室
演讲主题一：Interorganizational Trust: The Concept, Theories, and Possible Research Issues；
主讲：苏晨汀
摘要：This talk aims to shed some light on the concept of trust and pinpoint some possible research issues of trust in the supplier-buyer context, such as trust production and repair in quanzi, trust transference and transformation, and control-trust links that have been controversial in the literature.
演讲主题二：Doing Research and Publishing in Academic Journals: An Example Exchange Attributes, Governance Mechanisms, and Opportunism in Buyer–Supplier Relationships
主讲：李娟
摘要：Marketing channel literature has paid limited attention to institutional environments that constrain buyer–supplier exchanges, though such institutions are fundamental determinants of transaction costs. Drawing on transaction cost economics and institutional theory, this study examines how institutions (i.e., legal effectiveness and network importance) affect exchange attributes (i.e., transaction-specific assets and performance ambiguity) and governance mechanisms (i.e., contractual and relational governance), as well as how they moderate the impacts of governance mechanisms on channel members’ opportunism. Combining a dyadic survey and two secondary data sets, we find differential direct and moderating effects of legal effectiveness and network importance on exchange attributes, governance mechanisms, and opportunism. These findings offer important implications for academic research, public policy, and managerial practice.
