时间：2016年11月16日（周三）14:00-16:00
地点：工商管理学院文泉楼五楼会议室
主讲人：Nancy Wong
主题：
Is the Glass Half Empty or Full?
Understanding Individual Differences in Perceived Economic Mobility
摘要：
This research conceptualizes and develops the Perceived Economic Mobility Scale (PEMS), which measures the degree to which individuals perceive a society as mobile in the way that it allows people to move up the economic ladder in relative standing. A series of 12 studies provided evidence that PEMS possesses a replicable unidimensional factor structure, reasonable internal consistency, nomological and discriminant validity, known-group validity, and predictive validity. Following that, two empirical studies revealed that PEMS predicts financial behaviors such that people take more financial risks when they perceive society as economically mobile.
主讲人简介：
Nancy Wong, Kohls Chair in Retail Innovation, professor from School of Human Ecology, University of Wisconsin-Madison, whose research interests include Culture, materialism and emotion, Cross-cultural research methods and Consumer decision making and public policy. Her academic papers are published in Journal of Consumer Research, Journal of Business Research, Journal of Research for Consumers, Journal of Academy of Business and Economics, and International Journal of Research in Marketing, etc.
主办：文澜学院、工商管理学院营销管理系
