文泉分享会第二十七期期:质性研究编码及Nvivo使用经验分享:以搭车旅行中的瞬时社会资本研究为例

发布者:朱汉彬发布时间:2018-04-24浏览次数:406

分享嘉宾:周凌旭 博士
分享主题:Coding in qualitative research and the experience with Nvivo: demonstrated with the research on transient social capital in hitchhiking tourism
质性研究编码及Nvivo使用经验分享:以搭车旅行中的瞬时社会资本研究为例
主持嘉宾:李莺莉 副教授
摘  要:Hitchhiking as a mode of slow tourism indicates the pursuit of existential authenticity. The occurrence of hitchhiking in traditionally conservative cultures showed the increasing popularity of this alternative tourism activity, which relies significantly on the act of kindness amongst strangers. In this article, the concept of transient social capital is used to capture the social interaction in the process of hitchhiking, which is bounded by the temporariness and territoriality of the activity. The experiences of Chinese hitchhiking tourists in the forms of online travel blogs were analyzed with a qualitative phenomenological approach. The hitchhiking tourists were non-institutionalized and dwelled on uncertainties and potential risks of being on the road. The findings identified the shared motivations, meaning, and emotional experiences among Chinese hitchhiking tourists. Hitchhiking showed the growing independence of Chinese youth tourists and the presence of transient social capital in the forms of shared norms, partnership, social trust and reciprocity.
基于不同认识论的质性研究通常会采用不同的编码方式,本次分享将以一篇关于搭车旅行的工作论文为例介绍建构主义视角下的扎根理论编码方法以及使用Nvivo软件进行编码的过程。搭车旅行作为慢旅游的一种方式体现了海德格尔的“栖居”哲学以及旅游者对存在型原真性的追求。这种旅游方式很大程度上依赖于原本陌生的游客与司机之间的信任感。本研究将这种短暂的友好和互动视为旅游中的瞬时社会资本,以网络游记为数据来源,分析中国游客的搭车旅行体验与社会资本在其搭车经历中的作用。搭车旅行体现了年轻人的独立性与生活方式的多样性。研究结论展示了旅游者的搭车动机、意义建构与情绪体验以及在搭车过程中认知性、结构性、关联性社会资本的瞬时形式。
时  间:4月26日(周四)11:00-12:00
地  点:文泉北楼四楼会议室
参与方式:4月25日17:00之前通过微信/OA告知朱汉彬老师。欢迎各专业研究生参加。
  
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