XIANG Diandian
Assistant Professor
E-mail: vincentxiangdian@163.com
SUMMARY
DISCIPLINE
· Marketing
COURSES TAUGHT
· Critical Literature Reading and Creative Thinking
· Literature Review and Writing
· Marketing (Bilingual)
· Frontier Series of Marketing
EDUCATION
· University of International Business and Economics, Ph.D, 2020, Beijing, China
· University of Washington, Visiting Scholar, 2019, Seattle, United States
· Yunnan University of Finance and Economics, Master, 2016, Kunming, China
· Anhui Polytechnic University, Bachelor, 2011, Wuhu, China
PROFESSIONAL EXPERIENCE
· Zhongnan University of Economics and Law, Faculty, 2020.07-, Wuhan, China
· A.S.CREATION Corporate China, Brand Specialist, 2012.04-2013.04, Shanghai,China
TEACHING(2021-2022)
Bachelor's Program
· Marketing (Bilingual), 2021-2022
· Frontier Series of Marketing, 2021-2022
Research Master's Program
· Critical Literature Reading and Creative Thinking, 2021-2022
· Literature Review and Writing, 2021-2022
Doctoral Program
· Critical Literature Reading and Creative Thinking, 2021-2022
· Literature Review and Writing, 2021-2022
SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)
JOURNAL ARTICLES
· Try Something New Together: Joint Consumption Fosters Choice of Unfamiliar Products, Acta Psychologica Sinica, 2022, 54(8): 979-995 (C,4/4)
· Concept Discrimination and Literature Review of Joint Consumption, Luojia Management Review, 2022, (2): 89-106 (C,3/3)
· A Review and Prospects of Prosumers in the Digital Economy, Foreign Economics & Management, 2022, 44(3): 36-52 (C,1/1)
· Prosumer-to-customer e xchange in the sharing economy: Evidence from the P2P accommodation context, Journal of Business Research, 2022 (C,1/5)
· Sharing economy: International marketing strategies, Journal of International Business Studies, 2021 (C,Corresponding author3/4)
· The Double-Edged Effects of Perceived Knowledge Hiding: Empirical Evidence from the Sales Context., Journal of Knowledge Management, 2019, 23(2): 279-296 (C,3/4)
· Informational or Emotional Appeals in Crowdfunding Message Strategy: An Empirical Investigation of Backers’ Support Decisions., Journal of the Academy of Marketing Science, 2019, 47: 1046-1063 (C,1/5)
· Unraveling Customer Sustainable Consumption Behaviors in Sharing Economy: A Socio-Economic Approach Based on Social Exchange Theory, Journal of Cleaner Production, 2019, 208: 869-879 (C,2/4)
ACADEMIC/PROFESSIONAL MEETING PRESENTATIONS
· Professional vs Amateur in Sharing Economy: How do Customers Respond to Different Peer Providers’ Service Exchange Activities, Marketing Science and Innovation, 2020-07-11 (3/4)
· Professional vs. Amateur in Sharing Economy Peer Service: How do Customers Respond to Different Prosumers’ Exchange Activities, Journal of Marketing Science Academic Conference, 2019-10-25 (Corresponding author1/3)
INDUSTRY/RESEARCH PROJECTS
· Digital marketing, Teaching Reform Research Project by Zhongnan University of Economics and Law, Research Project, 2022-2023
· Critical literature reading and creative thinking, Graduate Innovation Education Project by Zhongnan University of Economics and Law, Research Project, 2022-2023
· Chain Closed-loop Self-management of Postgraduates' Physical and Mental Health: Exploration of Training Path and Examination and Evaluation, Project of Provincial Teaching Reform, Research Project, 2020-2022
INDUSTRY SERVICE
· Chinese Marketing Association of PhD Students, Deputy Secretary General, 2018-2019 (1/1)