WANG Xingang
Professor
E-mail: wxg263@126.com
EDUCATION
City University of Hong Kong Visiting Scholar 2017 Hong Kong, China
Wuhan University Ph.D 2011 Wuhan, China
Zhongnan University of Economics and Law Master 2006 Wuhan, China
Henan University of Economics and Law Bachelor 2002 Zhengzhou, China
WORK EXPERIENCE
Hubei Shennong Investment Tourism Group Assistant to the General Manager 2011 - 2012 Shennongjia Forest District, Hubei Province, China
Zhongnan University of Economics and Law Faculty 2011 - Wuhan, China
Guilin University of Electronic Technology School of Information Technology Faculty 2006 - 2008 Guilin, China
TEACHING(September, 2024 - August, 2025)
Doctoral Program
•Special Topic on Enterprise Management Research Methods
Research Master's Program
•Research on Frontier Issues of Management
•Consumer Behavior
Bachelor's Program
•Branding
•Management Research Methods
•Marketing
•New Media Marketing
SELECTED INTELLECTUAL CONTRIBUTIONS(September, 2019 - August, 2025)
ACADEMIC CONTRIBUTIONS
JOURNAL ARTICLES
1. A Grounded Research on Fake Foreign Brand and the Cause of Its Existence, Nankai Business Review, 2019, 22(6): 40-49
2. An Exploratory Study on Definition and Characteristics of Brand Teasing, Journal of Beijing Technology and Business University (Social Sciences), 2020, 35(1): 26-34
3. Scene Selection and Design: Both Internal and External Cultivation, Tsinghua Business Review, 2021, (6): 80-86
4. The Governace Mechanisms Construction of "Roll-over" Events in Live Streaming E- commerce, Business and Management Journal, 2022, (2): 178-191
5. Research on the Double Standards of Product Recall in the Global Market: From the Perspective of Fair Perception Bias, Journal of Jiangxi University of Finance and Economics, 2022, (2): 12-27
6. Concept Discrimination and Literature Review of Joint Consumption, Luojia Management Review, 2022, (2): 89-106
7. A Study on the Rooting of Speculative Preferential Buying Behavior in Crisis Situations——Economic Rationality Triggers Social Anomie (Taking the Guoxiaoyun Event on Tmall Global as an Example), Journal of Marketing Science, 2022, (3): 99-118
8. How to View Subversive Innovation from the Perspective of Grand History?, Tsinghua Business Review, 2022, (2): 106-111
9. Management Innovation: Rooted in Local Culture, Starting from the 'Big Picture' to Promote National Rejuvenation, Tsinghua Business Review, 2022
10. Double Valence Coping Strategies for Damaged Brands in the Social Media Environment: From the Perspective of Group Polarization Theory, Advances in Psychological Science, 2023, 31(5): 709-720
11. The Effect of Teasing Initiation Form on Brand Evaluation: The Difference between Males and Females, Nankai Business Review, 2023, 26(4): 36-48
12. Brand Ethnicity in Chinese Context: The Multi-dimensional construction, Measurement and Verification the Impact on Political Consumption Behavior, Nankai Business Review, 2023
13. Marketing Innovation in a Self-Media Environment: How the Strong Should Respond After the Weak Hurt the Strong, Tsinghua Business Review, 2023, (9): 38-45
14. Exploitative Leadership and Negative Gossip Behavior about Supervisor : The Perspective of Cognitive Appraisal Theory of Emotion, Management Review, 2023, 35(11): 206-216
15. Brand Ethnicity in Chinese Context: The Multi-dimensional construction, Measurement and Verification the Impact on Political Consumption Behavior, Nankai Business Review, 2024, 27(7): 4-14
16. Horizontal Versus Vertical: The Visual Balance Effects of Comparative Price Presentation, JOURNAL OF CONSUMER BEHAVIOUR, 2025
17. How Do SMEs Establish Brand Reputation: A Case Study Based on Shilu Health, Contemporary Finance & Economics, 2025
18. The Premium Effect of Poverty-Alleviation Labels: Mediating Ｒoles of Consumer Sense of Mission and Pro-social Motivation, Journal of Business Economics, 2025, (6)
19. A Praise of Whom Matters: How Company Size and Brand Gender Shape Consumer Evaluations of the Praiser, Journal of Research in Interactive Marketing, 2025
MONOGRAPHS
1. Brand Management, China Machine Press, 2020
2. History of Marketing Management Thought, Enterprise Management Publishing House, 2023
3. Thirty-Three Lectures on Brand Management Thinking, Enterprise Management Publishing House, 2025
4. Traditional Wisdom in Crisis Management, Enterprise Management Publishing House, 2025
RESEARCH AWARDS
1. Nomination Award for Outstanding Papers at the Academic Annual Meeting of the China University Marketing Research Association in 2020, National Awards for Excellence in Various Types of Scientific Research Achievements, 2020
2. 2nd Prize of Excellent Thesis at the 2021 Annual Meeting of Hubei Provincial Marketing Association (Wuhan, Hubei Province), Second Prize of Scientific Research Achievement Award of First-tier Academic Society, 2021
3. 1st Prize of Excellent Thesis at the 2021 Annual Meeting of the Hubei Provincial Marketing Association (Wuhan, Hubei Province), First Prize of Scientific Research Achievement Award of First-tier Academic Society, 2021
RESEARCH PROJECTS
1. Research on the Asymmetric Spillover Effect of Brand Scandals: From the Perspective of the Components of National Image, General Project by National Science Foundation of China, 2016-2019
2. A Study on the Self-redemption Logic of Injured Brands in the Social Media Environment: From the Perspective of Group Polarization Theory, General Project by National Science Foundation of China, 2023-2026
TEACHING CONTRIBUTIONS
TEACHING MATERIALS
1. Brand Management, China Machine Press, 2023
TEACHING AWARDS
1. The Practice and Application of the, First Prize for Teaching Achievement Award of University-level, 2020
2. First Prize for Teaching Achievement Award of ZUEL:The Exploration and Practice of Scientific Research and Education in the Training of New Business Talents, First Prize for Teaching Achievement Award of University-level, 2020
TEACHING PROJECTS
1. Provincial First Class Undergraduate Online Courses, Provincial First Class Brand Professional Construction Project, 2018-2021
2. Ideological and Political Teaching Guide for Business Administration Courses, National Administry Committee on Teaching to Majors Project by Ministry of Education of the People's Republic of China, 2021-2022
3. Cultivation and Construction of the "Team + Echelon" Academic Training Model for Postgraduates in Marketing, Graduate Innovation Education Project by Zhongnan University of Economics and Law, 2020-2022
4. Author of the Textbook “Brand Management, Graduate Innovation Education Project by Zhongnan University of Economics and Law, 2022-2023
5. Instructional Design of Market Research Methods under Virtual Simulation Technology: From the Perspective of Industry-University-Research Integration, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, 2021-2023
SOCIAL SERVICE CONTRIBUTIONS
INDUSTRY PROJECTS
1. Internal Structure and Top Level System Construction of Chanyitang (K11 store), Industry Project,Wuhan small bonsai chanyitang Hotel Management Co., Ltd, 2019-2020
2. Tell A Good Story And Promote Culture: Construction And Promotion Of, Industry Project,Hubei Provincial Department of Commerce, 2022-2022
3. A Study on Traditional Wisdom in Crisis Management, Industry Project,Enterprise Management Publishing House Co., Ltd., 2023-2024
4. Moutai Strategic Research Institute Subject Research Contract, Industry Project,China Kweichow Moutai Distillery (Group) Co., Ltd, 2023-2024
ACADEMIC/INDUSTRY ORGANIZATION POSITIONS
1. Hubei Marketing Academy(HBMA), Managing Director, 2019-2024
2. The Expert Candidate (2021) Selected for the “Academician and Expert Enterprise Tour”of Hubei Province to Guide the Brand Operation and Management of Hubei Shuangfengshan Tourism Investment Co. Ltd,, Expert, 2021-2022
3. Hubei Provincial Labor Brand Expert Database (2022) to Provide the Establishment and Consultation of the Labor Brand Value Evaluation System to the Hubei Provincial Department of Human Resources and Social Security, Expert, 2022-2022