Shen Cheng
Associate Professor
E-mail: Shencheng69@aliyun.com
SUMMARY
DISCIPLINE
· Marketing
COURSES TAUGHT
· International Marketing (English)
· Marketing (English)
EDUCATION
· Zhongnan University of Economics and Law, Ph.D, 2005, Wuhan, China
· Wuhan University of Technology, Master, 1996, Wuhan, China
· Huazhong University of Science and Technology, Bachelor, 1993, Wuhan, China
PROFESSIONAL EXPERIENCE
· Zhongnan University of Economics and Law, Faculty, 2005.12- , Wuhan, China
TEACHING(2021-2022)
Bachelor's Program
· International Marketing (English)
Research Master's Program
· Marketing (English), 2021-2022
SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)
ACADEMIC/PROFESSIONAL MEETING PRESENTATIONS
· Marketing Challenges and Changes Under the New Situation, 2020 Academic Annual Meeting of Hubei Marketing Society, 2020-12-26 (1/1)
· Marketing Teaching in Post Epidemic Situation: Integration of Industry and Education and Practical Transformation, 2020 Teaching Annual Meeting of China Marketing Research Association of Colleges and Universities and Marketing Discipline Development Forum - , 2020-12-12 (1/1)
INDUSTRY/RESEARCH PROJECTS
· Research on the Target Extension and Incentive Mechanism of Industry Rewarding Crowdfunding, Project by National Social Science Foundation of China, Research Project, 2018-
RESEARCH REPORT
· Case Analysis of Enterprise Global Marketing, ZTE Energy Co., Ltd, Enterprise Level, 2020-10-08 (1/1)
· Opportunities and Challenges Faced by Property Companies Under the Background of Double Cycle Development, Xingyeyuan Property Co., Ltd, Enterprise Level, 2020-10-08 (1/1)
INDUSTRY SERVICE
· Enterprise Marketing Consultant of ZTE Energy Co., Ltd, Other, 2019-2020 (1/1)
· Enterprise Marketing Consultant of Leading Immigration and Study Abroad Group, Other, 2016-2021 (1/1)
· China Marketing Research Association of Colleges and Universities, Director, 2016-2021 (1/1)
· Hubei Marketing Association, Director, 2016-2021 (1/1)