FEI Xianzheng

publisher:陈珂release time:2023-03-15viewed:156


FEI Xianzheng
E-mail: xzfei@zuel.edu.cn




· Marketing


· Market Research

· Marketing Management

· Marketing Research Design

· Special Topics on Marketing Research Methods

· Dissertation Writing Guidance (Marketing Management)

· Management Research Methods



· City University of Hong Kong, Visiting Scholar, 2014, Hong Kong, China

· University of Alabama, Visiting Scholar, 2009, Alabama, USA

· Wuhan University, Ph.D, 2005, Wuhan, China

· Wuhan University, Master, 2000, Wuhan, China

· Zhongnan University of Economics and Law, Bachelor, 1997, Wuhan, China



· Peking University, Post-doctor, 2012.10 -2014.10 , Beijing, China

· Zhongnan University of Economics and Law, Faculty, 2005.07- , Wuhan, China



Bachelor's Program

· Market Research, 2021-2022

· Management Research Methods, 2021-2022

Research Master's Program

· Dissertation Writing Guidance (Marketing Management), 2021-2022

· Marketing Research Design, 2021-2022

Doctoral Program

· Special Topics on Marketing Research Methods, 2021-2022

MBA Program

· Marketing Management, 2021-2022




· From Functional Efficiency to Temporal Efficiency: Multifunctional Products Increase Consumer Impatience, Journal of Consumer Psychology, 2022 (C,Corresponding author4/4)

· “Feeling Observed” or “Observing Others”? How Consumers’ Self-Awareness Influences Advertising Effectiveness in the Use of Social Media, Nankai Business Review, 2021 (C,1/1)

· Why the Grooms’ Family Pay More for Marriage Expenses:An: Explanation from the Perspective of Signal Investment, Economic Review, 2021, (5): 152-166 (C,1/1)

· Research on Scale Development of Consumption Rituals, Journal of Contemporary Marketing Science, 2021 (C,1/1)

· Research on the Effect of Positive Incidental Emotion on Fellow Customer’ s Reaction to Jaycustomer’ s Misbehavior, Management Review, 2021, 33(6): 134-143 (C,1/2)

· Research on the effect of emotion of awe on the effectiveness of persuasion, Nankai Business Review, 2021 (C,1/3)

· From Functional Ef ciency to Temporal Ef ciency: Multifunctional Products Increase Consumer Impatience, Journal of Consumer Psychology, 2021 (C,Corresponding author4/4)

· Too Old to Do It? How Does Sense of Feeling Old Induce Young Consumer’ s Risk-taking Behavior, Nankai Business Review, 2021 (C,1/3)

· How does the Haptic Mental Imagery of Applications Icon Influence Consumer Preference?, Management World, 2020, 36(7): 153-171 (C,1/2)

· “We” are Different: Exploring the Diverse Effect of Friend and Family Accessibility on Consumers’ Product Preferences, Journal of Consumer Psychology, 2020, 30(3): 543-550 (C,1/3)

· The Evolution of Urban Marriage Consumption in China: 1980s-2010s, Consumption Economy, 2019, 35(3): 34-42 (D,3/3)

· Research on the Development of the Sense of Consumption Ritual Scale and the Formation Dimensions, Journal of Marketing Science, 2018, 14: 69-96 (D,1/2)

· Influence of Interaction Quality on the Fellow Customer's Experience and Attitude toward Customer Misbehaviors, Journal of Business Economics, 2017, (10): 72-82 (C,3/3)


· Exploration of Training New Business Talents in Marketing, Discipline Construction Conference of Harbin Institute of Technology, 2021-10-19 (1/1)

· Butterfly effect of the fingertip, The 5th International Academic Forum of Central China Marketing, 2021-10-16 (1/1)

· Research on Consumer Behavior in the Context of Social Media, Academic Forum for the 110th Anniversary of the Business School of Hunan University, 2021-10-06 (1/1)

· 6S mode: a summary of marketing talent education program, Forum on Marketing Innovatin and Development, 2021-06-20 ,Corresponding author1/1)

· 6S Mode - Exploration of Marketing Talent Training, Academic Conference of Business School of Shanghai University of Finance and Economics, 2021-06-20 (1/1)

· Research on Consumer Behavior in the Context of Social Media, 2nd Forum on New Media Marketing, 2021-06-19 ,Corresponding author1/1)

· Thoughts on Consumer Behavior Research in the Context of Mobile Internet, The 5th China Marketing Summit, 2021-06-06 ,Corresponding author1/1)

· Thoughts on consumer behavior research in the context of mobile internet, 2021 Academic Annual Meeting of Marketing Management Professional Committee of China Management Modernization Research Association, 2021-06-05 (1/1)

· How to Carry Out High-level Meta-analysis Research, Academic activities of the Marketing Department of the University of International Business and Economics, 2021-06-03 (1/1)

· Responsible Management Education in Consumer Behavior Teaching, 2021 Forum on Consumer Behavior Teaching, 2021-05-15 ,Corresponding author1/1)

· Research on consumer behavior in the era of mobile internet, Academic Conference of Wuhan Textile University, 2021-04-15 (1/1)

· Research on the Influence of Contingent Incident on Consequential Consumption, Hubei Marketing Association 2020 Academic Conference, 2020-12-26 ,Corresponding author1/1)

· Butterfly Effect of the Fingertips, CMAU Marketing Series Charity Forum in Epidemic Period, 2020-04-22 ,Corresponding author1/1)

· After the StormWhere is the Way for FMCG and Retail?, East China University of Science and Technology , 2020-03-16 (1/1)

· Project Application and Topic Selection of Academic Research, Academic Conference of School of Economics and Management, Hubei University of Technology, 2020-01-17 (1/1)

· The Mechanism of Influence Between Sequential Irrelevant Consumption Decisions, The 2nd Forum of Mobile Internet Marketing, 2019-05-25 ,Corresponding author1/1)

· Thoughts on Consumer Behavior Research in the Era of Mobile Internet, The 3rd China Marketing Summit, 2018-04-13 ,Corresponding author1/1)

· Coldness vs WarmthWhich is Better? -- How does Self-Awareness Impact the Effectiveness of Luxuries’Advertising, Forum on Consumer Behavior @ Management School Lanzhou University, 2017-12-03 ,Corresponding author1/2)


· Research on Marketing Effects of Consumer Guilt, Economic Science Press, 2019 (1/1)

· A Study of Peer-to-peer Customer Response Patterns to Customer Misconduct, wuhan university press, 2019 (1/1)


· The Exploration and Practice of Scientific Research and Education in the Training of New Business Talents, University Level, 2020 (A1,2/7)

· The Practice and Application of the Five in One Scientific Research Education Model in the Cultivation of Innovative Talents in New Business Discipline, University Level, 2020 (D,2/7)


· 3rd Prize of the 13th Hubei Provincial Social Science Excellent Achievement Award: Research on the Influence of Tactile Mental Image of Mobile Application Icon on Consumer Preference, Provincial and Ministerial Level, 2022 (D,1/1)

· Business Development Research Achievement Award for 2020-2021 (Excellent Paper Award), Other, 2022 (E,1/1)

· Excellent Paper Award of the Academic Annual Meeting of the China University Marketing Research Association in 2020, Other, 2020 (E,1/1)


· Research on consumer behavior and marketing innovation in the context of mobile internet, Major Project by Ministy of Science and Technology of the People's Republic of China, Research Project, 2022-2023

· Ideological and political teaching guide for business administration courses, National Administry Committee on Teaching to Majors Project by Ministry of Education of the People's Republic of China, Research Project, 2021-2022

· Research on the Matching Relationship between Marketing Communication Strategies and Social Media Scenes: Based on the Perspective of Consumers' Self-Awareness, General Project by National Science Foundation of China, Research Project, 2020-2021

· A Study on the Reverse Intergenerational Influence of Intergeneration in the Consumption of Mobile Internet Products: An integrated perspective of the mental development of the elderly and Chinese culture, Humanities and Social Science Research Project by Ministry of Education of the People's Republic of China, Research Project, 2020-2021


· New Media Marketing Research Committee (NMMRC) of Chinese Marketing Association of Universities(CMAU), Director General, 2021-2026 (1/1)

· Marketing Management Professional Committee of China Management Modernization Research Association, Managing Director, 2020-2025 (1/1)

· Hubei Marketing Academy(HBMA), Vice Director General, 2019-2022 ,Corresponding author1/1)

· Chinese Marketing Association of Universities(CMAU), Vice Director General, 2019-2023 ,Corresponding author1/1)


· Journal of Marketing Science, Editorial Board, 2020-2025 (1/1)