WANG Lu
Assistant Professor
E-mail: yanxundo@163.com
SUMMARY
DISCIPLINE
· Marketing
COURSES TAUGHT
· Electronic Commerce
· Cross-border E-commerce
· Online Marketing Research（English）
EDUCATION
· Wuhan University, Ph.D, 2018, Wuhan, China
· City University of Hong Kong, Visiting Scholar, 2015, Hong Kong, China
· Zhongnan University of Economics and Law, Master, 2014, Wuhan, China
· Zhongnan University of Economics and Law, Bachelor, 2011, Wuhan, China
PROFESSIONAL EXPERIENCE
· Zhongnan University of Economics and Law, Faculty, 2018.07- , Wuhan, China
TEACHING(2021-2022)
Bachelor's Program
· Electronic Commerce, 2021-2022
· Cross-border E-commerce, 2021-2022
Research Master's Program
· Online Marketing Research（English）, 2021-2022
SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)
JOURNAL ARTICLES
· The Impact of Recipient’s Attitude toward Plight and Psychological Distance on Donation Intentions, Nankai Business Review, 2021 (C,3/3)
· Exploration and Practice of the Integration of Marketing and E-commerce Majors, Higher Education Review, 2021, (1): 59-70 (C,4/4)
· The Group Matters: Examining the Effect of Group Characteristics in Online Brand Communities, Asia Pacific Journal of Marketing and Logistics, 2020, 33(01): 124-144 (C,Corresponding author2/5)
· Social Capital, Knowledge Utilization and Collaborative Innovation Performance, Science Research Management, 2018, 39(11): 79-87 (C,1/4)
MONOGRAPH
· Research on the Co-evolution Mechanism of Open Innovation: An Empirical Analysis Based on Open Source Community, Higher Education Press, 2019 (Corresponding author1/1)
TEACHING MATERIAL
· Electronic Commerce (Sixth Edition), Higher Education Press, 2022 (2/8)
INDUSTRY/RESEARCH PROJECTS
· Research on the cultivation mechanism of new farmers of live streaming e-commerce in Hubei Province, Industry Project, Industry Project, 2022-2022
· Exploration of the Hybrid Course Construction of E-Commerce Based on OBE Concept, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, Industry Project, 2022-2023
· Online Marketing Research, Graduate Innovation Education Project by Zhongnan University of Economics and Law, Research Project, 2021-2022
· Virtual Simulation Comprehensive Practical Training Teacher Training Project for Financial Colleges and Universities, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, Industry Project, 2020-2021Research on Social Mobilization Strategies and Influencing Mechanisms in Live Marketing: A Dual Path Perspective of Group Behavior Motivation, The Research Fund for Young Scholars by National Science Foundation of China, Research Project, 2020-
· Multi Dimensional Interaction between Teachers and Students in Network Community: Practice and Innovation of Interactive Teaching Model in New Media Environment, Teaching Reform Research Project by Zhongnan University of Economics and Law, Research Project, 2020-2022
· Internet Memetic Marketing: Theory and Practice, Scientific Research Project by Zhongnan University of Economics and Law, Research Project, 2020-2020
· Research on the Mechanism of Multi-Party Value Cocreation in the Socialization of Porpoises Protection, Industry Project, Industry Project, 2019-2020
· Curriculum Construction and Teaching Exploration: Cross-Border E-commerce, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, Industry Project, 2020-2021
· Research on Co-evolution Mechanism in Open Innovation, Scientific Research Project by Zhongnan University of Economics and Law, Research Project, 2019-2020
· Research on the Evolution Mechanism of Open Innovation: Taking the Open Source Community as the Background, Talents Recruiting Project by Zhongnan University of Economics and Law, Research Project, 2018-2023