LIU Xinyan
Associate Professor
E-mail: yanzido@163.com
SUMMARY
DISCIPLINE
· Marketing
COURSES TAUGHT
· Electronic Commerce
· Frontier of E-commerce (Bilingual)
· Network Economics
· Professional English of E-commerce
· Research Methods of Network Economy and Dissertation Guidance
EDUCATION
· University of Southern California, Visiting Scholar, 2017, California, USA
· Zhongnan University of Economics and Law, Ph.D, 2003, Wuhan, China
· Zhongnan University of Economics and Law, Master, 2000, Wuhan, China
· Hubei University, Bachelor, 1997, Wuhan, China
PROFESSIONAL EXPERIENCE
· Zhongnan University of Economics and Law, Faculty, 2003.07- , Wuhan, China
TEACHING(2021-2022)
Bachelor's Program
· Electronic Commerce, 2021-2022
· Network Economics 2021-2022
· Frontier of E-commerce (Bilingual), 2021-2022
· Professional English of E-commerce, 2021-2022
·
Research Master's Program
· Research Methods of Network Economy and Dissertation Guidance, 2021-2022
SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)
JOURNAL ARTICLES
· The Impact of Recipient’s Attitude toward Plight and Psychological Distance on Donation Intentions, Nankai Business Review, 2021 (C,1/3)
· Exploration and Practice of the Integration of Marketing and E-commerce Majors, Higher Education Review, 2021, (1): 59-70 (C,Corresponding author2/4)
TEACHING MATERIAL
· Electronic Commerce (Sixth Edition), Higher Education Press, 2022 (8/8)
· Internet Marketing, Huazhong University of Science and Technology Press, 2020 (1/2)
TEACHING AWARDS RECEIVED
· Exploration and Promotion of Top-notch Innovative Talent Training Mode in Economics and Management under Resource Sharing, University Level, 2020 (A1,5/8)
· The first batch of Online Teaching International Platform Love Courses international version of online open courses, National Level, 2020 (A1,1/1)
INDUSTRY/RESEARCH PROJECTS
· Practical Innovation of Distributed Teaching Mode in the Information Age: Role Relationship and Interaction between Teachers and Students Based on Role Theory, Teaching Reform Research Project by Zhongnan University of Economics and Law, Research Project, 2022-2024
· Research on standardized governance of community e-commerce industry in Hubei Province, Industry Project, Industry Project, 2022-2022
· Exploration of the Hybrid Course Construction of E-Commerce Based on OBE Concept, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, Industry Project, 2022-2023
· E-commerce (English), Teaching Reform Research Project by Zhongnan University of Economics and Law, Research Project, 2021-2022
· The practical exploration of the whole-process BOPPPS teaching mode in the mixed curriculum——Taking, Project of Provincial Teaching Reform, Research Project, 2021-2022
· Virtual Simulation Comprehensive Practical Training Teacher Training Project for Financial Colleges and Universities, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, Industry Project, 2020-2021
· Online and Offline Hybrid Course Construction and Teaching Reform, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, Industry Project, 2020-2022
· Research on the Mechanism of Multi-Party Value Cocreation in the Socialization of Porpoises Protection, Industry Project, Industry Project, 2019-2020
· Research on the Current Situation，Problems and Countermeasures of Social Co-governance in the Field of Market Supervision in Hubei Province, Key Project by Hubei Provincial Social Science Foundation, Research Project, 2019-2019
· Curriculum Construction and Teaching Exploration: Cross-Border E-commerce, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, Industry Project, 2020-2021
RESEARCH REPORT
· Promote Social Co-Governance in the Field of Social E-Commerce Market Supervision in Our Province, Provincial and Ministerial-Level Units, Provincial and Ministerial Level, 2019-09-23 (1/2)