Recently, the First Forum on Marketing Virtual Teaching and Research Platform (MVTRP) of Ministry of Education was successfully held with more than 7,000 people sharing opinions and discussing. Marketing program of Zhongnan University of Economics and Law became the 27th member unit of the Marketing Virtual Teaching and Research Platform of Ministry of Education.
The China Consumer Big Data Research Institute jointly established by Capital University of Economics and Business and China Ants Alliance has played an important role in the construction of the virtual laboratory. Meanwhile, Tsinghua University Press, China Renmin University Press, Higher Education Press and leading companies such as Industrial and Commercial Bank of China, JD.com and Geely will also give key support. So far, Marketing Virtual Teaching and Research Platform of Ministry of Education has covered a number of national first-class Marketing construction sites, national gold courses of core Marketing courses and many national and provincial teaching achievement awards. Besides, lots of excellent teaching materials have won the first Textbook Awards of the Ministry of Education or been selected as the 11th or 12th Five-Year National Planning Textbooks such as Marketing (2nd Edition, China Renmin University Press, 2022, edited by Wang Yonggui), Customer Relationship Management (2nd Edition, Tsinghua University Press, 2021; Concise Edition, Higher Education Press, 2018), Service Marketing (Tsinghua University Press, 2019), etc.
In the future, the Virtual Teaching and Research Platform will continue to explore the innovation mechanism and effect evaluation of the emerging grassroots teaching organizations of Marketing in the "intelligence +" era. Through the sharing and exchange of resources in majors, courses, teaching materials, teaching methods, faculty, students' growth and education through scientific research, the Platform will create and optimize a dual platform of “online and offline” with high-quality education resources, larger education space and radiation and driving effects. As a result, the Teaching and Research Platform of Marketing in China can better play its leading and creative role and realize the new collaborative education mode that is shared and built by all for common prosperity through cooperation between industry and university, teaching and research, disciplines, and forces at home and abroad.