On 13th July 2023, the semifinals of the Third National Case Competition for Master in Asset Valuation were held in Nanchang, Jiangxi Province. Under the guidance of the China National Master of Valuation Educational Supervisory Committee, the competition was organized by the Chinese Society of Academic Degrees and Graduate Education and held by the School of Economics at Jiangxi University of Finance and Economics. The theme of this competition is China's Time-honored Brand valuation. During the competition, each team selected a specific time-honored brand and evaluated its value on the basis of financial and non-financial information disclosed by the brand itself, along with public analysis reports from professional investment and research institutions. Guided by relevant asset valuation theories, they adopted proper methods and technical means to assess the value of the chosen time-honored brand. The competition was divided into two rounds: the preliminary contests and the semifinals. Following the anonymous review in the preliminary contests, 18 teams from various universities, including Zhongnan University of Economics and Law, Fudan University, and Wuhan University of Technology, entered the semifinals.
Under the guidance of Professor Wen Hao of the School of Business Administration (SBA), Huang Jixin, Li Zhanglu, Zhang Chenyang, and Li Peiyao, won the Second Prize with the case titled How Can Time-Honored Brands Create New Value? -An Analysis Based on the Intangible Asset Valuation of Ma Yinglong PHARM and their case presentation and defense. Prof. Wen Hao won the Excellent Instructor Award.
This competition is designed to guide the postgraduates majoring in asset valuation（professional degree）to pay more attention to practical problems of asset valuation in China, and further improve those students' ability to comprehensively apply asset valuation theories and analytical methods to solve practical problems scientifically and effectively. At the same time, the competition aims to enhance their innovative spirit, practical ability and awareness of collaboration, so as to promote valuation education through common development of scientific research and practice.
In 2011, our school was involved in the first batch of building national training institutions for the master of asset valuation. After more than ten years of construction, the master program of asset valuation in our school has organized a faculty with more than 20 professional supervisors and over 30 off-campus practice supervisors. The professional training of the master program, based on the theories and methods of value assessment, integrates disciplines of law, economics and management and takes decision-making as the orientation, which has provided a large group of high-quality talent for various fields of society. Those postgraduates have gained good career development in leading evaluation agencies, large and medium-sized state-owned enterprises, multinational companies, financial and securities institutions, administrative institutions and other work units. Many of them have become the pillars of their work units.
The competition has helped SBA to enhance the influence of its master program of asset valuation, which further promotes the development of the master program.