Time | Speaker | Reviewer | Title |
2024.09.26 | Tang Wenlong (Master's student) | Prof. Wang Xingang | Unintended effects of algorithmic transparency: The mere prospectof an explanation can foster the illusion of understanding how analgorithm works |
2024.12.05 | Cao Tong (Master's student) | Associate Professor Ran Yaxuan | Affording Disposal Control: The Effect of Circular Take-Back Programs on Psychological |
2024.12.19 | Chu Xiaowen (Master's student) | Associate Professor Xiang Diandian | In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You |
2025.01.02 | Liang Yupei (Master's student) | Associate Professor Zhang Ting | Identities without Products: When the Preference for Self-Linked Products Weakens |
2025.02.27 | Lv Mengyu (Master's student) | Associate Professor Ma Ruijing | When Connection Turns to Anger: How Consumer-Brand Relationship and Crisis Type Moderate Language on Social Media |
2025.03.13 | Ma Nilin (Master's student) | Prof. Wang Xingang | Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable |
2025.03.27 | Pan Shuoxin (Master's student) | Dr. Jiang Yiran | Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage |
2025.04.10 | Wang Jiabin (Master's student) | Prof. Liu Xiaofeng | Giving against the odds: When tempting alternatives increase willingness to donate |
2025.04.24 | Wang Shuailong (Master's student) | Associate Professor Ran Yaxuan | BMW is POWERFUL, Beemer is Not: Nickname Branding IMPAIRS Brand Performance. Journal of Marketing |
2025.05.08 | Wei Jiaxin (Master's student) | Dr. Duan Shen | Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships |
2025.05.22 | Xiang Lizi (Master's student) | Dr. Zheng Yu | Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother-Daughter Gift Exchange |
2025.06.05 | Zhu Houhan (Master's student) | Dr. Guo Maiju | Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference |
2025.06.19 | Zou Mengting (Master's student) | Associate Professor Xiang Diandian | Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms |
2025.06.26 | Zou Yongjian (Master's student) | Associate Professor Zhang Ting | When Sharing Isn’t Caring: The Influence of Seeking The Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases |
