Time | Speaker | Reviewer | Title |
2025.03.06 | Lv Mengyu (Master's student) | Lecturer Duan Shen | When Connection Turns to Anger: How Consumer-Brand Relationship and Crisis Type Moderate Language on Social Media |
2025.03.13 | Ma Nilin (Master's student) | Associate Professor Liu Xinyan | Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable |
2025.03.27 | Pan Shuoxin (Master's student) | Associate Professor Zheng Yu | Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage |
2025.04.10 | Wang Jiabin (Master's student) | Associate Professor Wang Lu | Giving against the odds: When tempting alternatives increase willingness to donate |
2025.04.24 | Wang Shuailong (Master's student) | Associate Professor Wang Xingang | BMW is POWERFUL, Beemer is Not: Nickname Branding IMPAIRS Brand Performance. Journal of Marketing |
2025.05.08 | Wei Jiaxin (Master's student) | Lecturer Zhang Ting | Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships |
2025.05.22 | Xiang Lizi (Master's student) | Lecturer Jiang Yiran | Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother-Daughter Gift Exchange |
2025.06.05 | Zhu Yuhan (Master's student) | Associate Professor Ran Yaxuan | Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference |
2025.06.19 | Zou Mengting (Master's student) | Associate Professor Xiang Diandian | Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms |
2025.07.03 | Zou Yongjian (Master's student) | Lecturer Guo Maiju | When Sharing Isn’t Caring: The Influence of Seeking The Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases |
