In response to the decisions and deployments of the CPC Central Committee and the State Council, and under the call of the Party Committee of Zhongnan University of Economics and Law (ZUEL), the Party Committee of the School of Business Administration (SBA) took active measures to thoroughly implement various tasks and ensure the effective promotion of targeted assistance and counterpart assistance work.
1. Strengthen Organizational Leadership and Intensify Research Deployment
The Party Committee and the Party-Administration Joint Meeting are held regularly to study and review the targeted assistance and counterpart support work, ensuring orderly progress. Through the annual special work meeting, the annual key tasks are clarified to ensure the pertinence and effectiveness of the targeted assistance and counterpart support work.
2. Clarify Objectives and Ensure Implementation
At the beginning of 2024, the SBA signed the Commitment Letter of Assisting Targeted Assistance with the university, specifying its annual assistance responsibilities. The SBA pledged to give full play to the guiding role of Party building and actively participate in or assist with tasks such as financial assistance, consumption assistance, paired-up support, the selection of cadres for temporary posts, personnel training and exchanges, alumni recommendations, and investment promotion. Including two aspects:
(1) Financial Assistance: Provide direct or introduced funds to Yanjin County ranging from 10,000 to 100,000 yuan.
(2) Consumption Assistance: Leverage the role of union welfare procurement to purchase agricultural and sideline products from Yanjin County and other areas, with an annual target of 20,000 to 100,000 yuan.
3. Deepen Implementation Strategies and Refine Action Plans
(1) Consumption Assistance
The SBA has integrated consumption assistance into centralized procurement, teachers’ and students’ holiday consumption, and daily consumption, fully tapping the potential of teachers, students, alumni, and partner units. Through offline channels and online platforms such as the “Agricultural and Sideline Products Online Sales Platform for Poverty-stricken Areas” and “e-Assistance,” the SBA purchased agricultural products from Yanjin County, Tongcheng County, and other regions, with a total of 99,992 yuan spent on consumption assistance.
(2) Financial Assistance
The SBA actively introduced alumni resources. Alumni enterprise Hubei Chengyue Transmission Components Co., Ltd. donated 100,000 yuan for targeted assistance to Yanjin County. The funds were transferred to the Alumni Foundation account before being allocated to Yanjin County.
(3) Continued Assistance to Western Yunnan University of Applied Sciences
The SBA organized faculty members from Tourism Management, Logistics Management, and E-commerce to conduct exchange visits and shadow learning with Western Yunnan University of Applied Sciences, promoting the sharing of educational resources and the enhancement of teaching capacity.
(4) Digital Teaching Assistance
The SBA actively participated in the Digital Teaching Empowerment for Rural Education Innovation Project. The SBA Volunteer Association paired with Yanjin County Yanjing Primary School, conducting regular digital teaching sessions through the “Qingyan Classroom” initiative. From April 16th to 19th, 2024, Liu Zhenxing of the Student Affairs Office joined the university’s delegation to Yanjin for on-site discussions with school leaders and teachers, collected feedback, and delivered demonstration lessons.
(5) Focus on Rural Revitalization
From July 22nd to 23rd, 2024, SBA Dean Professor Wu Haitao, Party Secretary Yu Xiaopeng, and Vice Dean Professor Shi Junwei led a delegation to conduct rural revitalization research in Luoyan Township, Yanjin County, providing insights for local development. Meanwhile, the SBA signed a cooperation agreement with Guangshui Municipal Government, leveraging academic and think-tank strengths to support decision-making in rural development, agricultural management, business administration, industrial economics, and tourism management, thus contributing to rural revitalization.
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The Party Committee of the SBA will continue to uphold the principle of serving society, further deepening and expanding targeted assistance and counterpart support work. By promoting educational equity and rural revitalization, the SBA is committed to making greater contributions. With persistent efforts, the targeted assistance and aid scheme will yield even more fruitful results.