Time: Thursday 16:00Location: North 603, Wenhan Building
Date | Presenter | Commentator | Shared Literature |
2025.09.18 | Gao Yifei, Doctor | Duan Kun | When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences |
2025.10.09 | Zhang Tingting, Doctor | Guo Maiju | Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy |
2025.10.23 | Li Lili, Doctor | Wang Lu | The Art of Misspelling: Unraveling the Diverging Effects of Misspelled Brand Names on Consumer Responses |
2025.11.06 | Zhu Yilei, Doctor | Liu Yuhua | Understanding Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating Overconsumption |
2025.11.20 | Chen Yinping, Master | Zheng Yu | Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers |
2025.12.04 | Gan Tiantian, Master | Ran Yaxuan | Increasing Accountability and Compliance with Robot Advice |
2025.12.18 | Han Sirui, Master | Cao Xia | Green Power of Virtual Influencer: The Role of Virtual Influencer Image, Emotional Appeal, and Product Involvement |
2026.01.08 | Liang Yiming, Master | Xiang Diandian | Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products |