Academic Lecture Notice: Week 18  (1.4-1.10) of Fall Term in 2025

2026.1.6 9:00–11:30

East 601, Wenlan Building 

Department of Marketing Management; Department of Business Administration

Associate Professor Fan Shu

Professor Tian Zhiwei

Lecture 1: Writing and Teaching Experience of High-Quality Teaching Cases

Lecture 2: Teaching Cases and the Development of Case Research Workshops

2026.1.6 14:00–17:00

East 601, Wenlan Building 

Department of Marketing Management; Case Research Centre of Management

Associate Professor Fan Shu

Research Fellow Chen Shunliang

Topic 1: The Underlying Logic of Case Methodology and Case Development

Topic 2: Experiential Learning through Case Teaching

2026.1.7 9:00–11:30,

North 709, Wenlan Building 

Department of Human Resource Management; Institute for ESG and Sustainable Development

Associate Professor Zheng Yaoxiang

Professor Lü Jianzhong

Topic 1: Challenges and Opportunities in the New Era of Business Civilization

Topic 2: Methods and Tools for Sustainable Business Strategy Design

2026.1.9 9:00–11:30

North 709, Wenlan Building 

Department of Human Resource Management; Institute for ESG and Sustainable Development

Associate Professor Zheng Yaoxiang

Professor Guo Huibin

Topic 1: The Practice of Qualitative Research in Business Management: Paradigms, Inquiry and Improvement

Topic 2: Evolutionary Pathways of Government–Business Relations: An Interpretive Study of Hangzhou’s " Six Little Dragons " Phenomenon