Duan Shen
Assistant Professor
E-mail: duanshen@zuel.edu.cn
EDUCATION
The Hong Kong Polytechnic University Ph.D 2023 Hongkong, China
Renmin University of China Ph.D 2023 Beijing, China
Tiangong University Master 2018 Tianjin, China
Huaiyin Institute of Technology Bachelor 2015 Huaian, China
WORK EXPERIENCE
Zhongnan University of Economics and Law Faculty 2023 -Wuhan, China
TEACHING(September, 2024 - August, 2025)
Bachelor's Program
•Marketing
•Big Data Marketing and Practical Operation
•Big Data Marketing and Practical Operation (English-taught)
SELECTED INTELLECTUAL CONTRIBUTIONS(September, 2019 - August, 2025)
ACADEMIC CONTRIBUTIONS
JOURNAL ARTICLES
1. Research on the Inheritance of Time-honored Brands in the Context of Chinese Local Culture: Dimension Exploration and Scale Development, Nankai Business Review, 2023, 26(6): 26-37
2. The Impact of Shared Employee Incident Intensity on Employee Citizenship Behavior under the COVID-19 Epidemic - A Perspective Based on the Perception of Corporate Social Responsibility, Nankai Business Review, 2023, 26(4): 212-222
3. The Impact of Government Attention Allocation Intensity on Chip Technology Innovation ———Text Analysis Based on Municipal, Studies in Science of Science, 2023, 42(6): 1322-1333
4. The Impact of Visual Perspectives in Advertisements on Access‐based Products, Psychology and Marketing, 2024, 41(4): 958-971
5. “Aesthetic and Poetic” or “Rustic and Authentic”? The Impact of Poverty Alleviation Communication Styles on the Perception of Agricultural Product Quality, Nankai Business Review, 2024: 27-40
6. Physical or Experience? The Influence of Product Out of Stock on Consumers’ Preference for Physical Products, Nankai Business Review, 2024, 27(6): 184-196
7. The Impact of Content Characteristics of Short-Form Video Ads on Consumer Purchase Behavior: Evidence from TikTok, Journal of Business Research, 2024, 183: 1-12
8. Effect of Human Images in Advertisements on Consumers’ Experiential Purchase Intentions, JOURNAL OF ADVERTISING, 2024
9. Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors, JOURNAL OF ADVERTISING, 2025
RESEARCH PROJECTS
1. A Study on the Impact of Marketing Stimuli on Consumers’ Online Behavior on E-commerce Platforms, Scientific Research Project by Zhongnan University of Economics and Law, 2024-2024
2. Research on the Construction of Hubei Citizens' Green and Low-Carbon Consumption System under the "Dual Carbon" Goal: Impacts, Mechanisms and Implications, Other Scientific Research Project by Department of Education of Hubei Province, 2023-2025
3. "People-Related" or "Product-Similar"? Research on the Impact of Algorithm Recommendation Frameworks on Consumers' Multi-Stage Behaviors, The Research Fund for Young Scholars by National Science Foundation of China, 2024-2026
4. Research on the Impact of New Marketing Stimuli of E-Commerce Platforms on Consumers' Multi-Stage Online Behaviors, Humanities and Social Science Research Project by Ministry of Education of the People's Republic of China, 2024-2026