GUO Maiju
Assistant Professor
E-mail: guomaiju@163.com
EDUCATION
Johns Hopkins University Carey Business School Ph.D 2022 Washington, USA
Peking University Ph.D 2022 Beijing, China
Jilin University Bachelor 2016 Changchun, China
WORK EXPERIENCE
Zhongnan University of Economics and Law Faculty 2022 -Wuhan, China
TEACHING(September, 2024 - August, 2025)
Bachelor's Program
•Short Video & Live Streaming Operations
•Management Research Methods
•Marketing
SELECTED INTELLECTUAL CONTRIBUTIONS(September, 2019 - August, 2025)
ACADEMIC CONTRIBUTIONS
JOURNAL ARTICLES
1. Drivers and Consequences of Borrowers’ Voluntary Privacy Information Disclosure—Evidence from a Chinese Online Consumer Financing Platform, Journal of Consumer Affairs, 2024
2. A Praise of Whom Matters: How Company Size and Brand Gender Shape Consumer Evaluations of the Praiser, Journal of Research in Interactive Marketing, 2025
RESEARCH PROJECTS
1. Dynamic Evolution of Purchase and ReferralinThe Customer Lifecycle: A Two-Party Perspective BasedonThe Referral Relationship, Scientific Research Project by Zhongnan University of Economics and Law, 2022-2023
TEACHING CONTRIBUTIONS
TEACHING PROJECTS
1. Research on the Teaching Reform of the In-depth Integration of Big Data Marketing Theory and Practice, Teaching Reform Research Project by Zhongnan University of Economics and Law, 2023-2025