YING Bin
Professor
E-mail: yingbin@zuel.edu.cn
EDUCATION
Lund University Visiting Scholar 2006 Lund, Sweden
Zhongnan University of Economics and Law Ph.D 2005 Wuhan, China
Zhongnan University of Economics and Law Master 2000 Wuhan, China
Zhongnan University of Economics and Law Bachelor 1997 Wuhan, China
WORK EXPERIENCE
Zhongnan University of Economics and Law Faculty 2005 -Wuhan, China
TEACHING(September, 2024 - August, 2025)
Research Master's Program
•Theory and Practice Lecture Series
Bachelor's Program
•Marketing
•Marketing Case Analysis (Bilingual)
SELECTED INTELLECTUAL CONTRIBUTIONS(September, 2019 - August, 2025)
ACADEMIC CONTRIBUTIONS
JOURNAL ARTICLES
1. Upstream Collusion and Corporate Social Responsibility in Downstream Competition, Managerial and Decision Economics, 2022: 1020-1028
2. Analysis on the Background of New Business Education and Its Construction, New Liberal Arts Education Research, 2022, (4): 90-102
MONOGRAPHS
1. Business Research Methods, Tsinghua University Press, 2025
RESEARCH PROJECTS
1. Research on the Influence Mechanism and Governance of Brand Antagonism Loyalty Behavior in the Context of Social Media, Project by National Social Science Foundation of China, 2021-2023
SOCIAL SERVICE CONTRIBUTIONS
INDUSTRY PROJECTS
1. Cooperation Agreement on the 2025 Autumn Healthy Toilet Promotion Project, Industry Project,Ma Yinglong Pharmaceutical Group Co., Ltd, 2025-2025