On 26th March 2026, over 150 students and teachers from the School of Business Administration (SBA) at Zhongnan University of Economics and Law (ZUEL) took part in an outdoor practical activity themed Youth Business Students Observe China Outdoor Responsible Management Education Class at LuxeIsland, Wuhan. As a new brand activity of the SBA, it integrated teaching of Tourism and Tourism Economics, hands-on life skills training and responsible management education.
Led by faculty members Zhou Lingxu, Zhou Lili, Gui Chenglin, He Qiang, Pan Junyi, Fan Mengyu and Yusufujiang Yushan, the group visited Wuhan Luzhou Art Exhibition Center to explore ecological development and tourism value creation. At the outdoor campsite, students learned tent-setting and experienced the importance of teamwork.
In the animal interaction area, participants observed customer-oriented service design and pet-friendly facilities, which illustrated the core competitiveness of modern tourism business. The tour ended at Brave Hill Adventure Park, where students learned about innovative project development based on ecological aesthetics and humanistic care.
The activity concluded successfully at 4:30 p.m. It broke the limits of traditional teaching and connected professional knowledge with real-world practice. The SBA will continue to promote integrated practical education, encouraging students to apply their expertise to urban development and social progress.
