时间：周四 16:00 地点：文瀚楼北603
| 日期 | 分享人 | 点评老师 | 分享文献 |
| 2025.09.18 | 高艺菲（博士） | 段珅 | When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences |
| 2025.10.09 | 张婷婷（博士） | 郭麦菊 | Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy |
| 2025.10.23 | 李莉莉（博士） | 王璐 | The Art of Misspelling: Unraveling the Diverging Effects of Misspelled Brand Names on Consumer Responses |
| 2025.11.06 | 朱亦磊（博士） | 刘雨华 | Understanding Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating Overconsumption |
| 2025.11.20 | 陈银萍（硕士） | 郑宇 | Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers |
| 2025.12.04 | 甘甜甜（硕士） | 冉雅璇 | Increasing Accountability and Compliance with Robot Advice |
| 2025.12.18 | 韩思锐（硕士） | 曹霞 | Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement |
| 2026.01.08 | 梁一洺（硕士） | 项典典 | Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products |
