时间:周四 16:00 地点:文瀚楼北603
| 日期 | 分享人 | 点评老师 | 分享文献 |
| 2026.03.12 | 梁一洺(硕士) | 项典典 | Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products |
| 2026.03.26 | 刘晓露(硕士) | 张婷 | The Color of Status: Color Saturation, Brand Heritage, and Perceived Status of Luxury |
| 2026.04.09 | 石佳(硕士) | 马瑞婧 | Disrespectful Promotions: The Negative Impact of Price Promotions on Products Symbolically Linked to Stigmatized Identities |
| 2026.04.23 | 童斯颖(硕士) | 王璐 | Concealing Prices: How Delayed Price Disclosure Influences Consumer Purchase Decisions |
| 2026.05.07 | 王甍宇(硕士) | 曹霞 | Less is more (natural): The effect of ingredient quantity framing on consumer preferences and naturalness perceptions |
| 2026.05.21 | 伍家佳(硕士) | 郑宇 | How Does Rating Specific Features of an Experience Alter Consumers’ Overall Evaluations of That Experience? |
| 2026.06.04 | 徐子涵(硕士) | 郭麦菊 | Why (and When) Are Uncertain Price Promotions More Effective Than Equivalent Sure Discounts? |
| 2026.06.18 | 于安荷(硕士) | 段珅 | The effect of the magnitude and direction of institutional distance on the choice of international entry modes |
| 2026.07.02 | 张文静(硕士) | 刘雨华 | It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others’ Involvement in Product Decisions Across the Customer Journey |
| 2026.07.16 | 赵鹏(硕士) | 刘新燕 | Privileged and Picky: How a Sense of Disadvantage or Advantage Influences Consumer Pickiness Through Psychological Entitlement |

